The impact of promotional mix elements in achieving the competitive Ability of services organizations A field study on private hospitals in the Syrian Coast

The current research addresses the impact of the impact of the elements of promotional mix (Public Relations, advertising, personal selling, sales promotion) to increase the competitive ability of the service organizations by conducting a field study on private hospitals which works in the Syrian coast , and to achieve the objectives of the research, A questionnaire was built and this questionnaire has applied on managers administrators in those hospitals, marketing Specialist, if any, or are responsible of advertising, where the researcher used the method of comprehensive inventory which concerns with collection the information on the hospitals studied, and the number of distributed questionnaires (61) questionnaire , recovered them (57) questionnaire , and the response rate (93.44 %), after study and analysis of the study found the following results: 1 - There is a significant correlation between the of the public relations method used by the departments of private hospitals operating in the Syrian coast and its ability to compete in the health market. 2 - There is a significant correlation between the types of advertising used by the departments of private hospitals operating in the Syrian coast and its ability to compete in the health market. 3 - There is a significant correlation between the of personal selling method used by the departments of private hospitals operating in the Syrian coast and its ability to compete in the health market. 4 - There is a significant correlation between the of the sales promotion method used by the departments of private hospitals operating in the Syrian coast and its ability to compete in the health market.

The Role of Promotional Mix in Attracting Bank’s Customers: A Field Study on Banks Customers in Syria

This research studied the tools of the promotional mix and their role in attracting banks’ customers. The research was conducted on a sample of 210 customers of private and public banks in the coastal area of Syria. Descriptive statics were used to test the hypothesis and to describe the relationship between variables. The SPSS program was used and some descriptive statistic models were utilized (frequencies، different correlation coefficients) The research found the following results: 1- There is a statistically significant influence between the role of the promotional mix’s tools and attracting banks’ customers. 2- There is a statistically significant influence between advertising, public relations and publicity, sales promotion, personal selling, internet and interactive marketing and attracting banks’ customers 3- There is a no statically significant influence between direct marketing and attracting banks’ customers 4- Most of the studied customers believed that the promotional activities done by the banks have a big role in maintaining banks’ name in the market.

The Role of Sales Promotion Programs in Making the Decision to consuming goods purchasing

The objective of this study was to know the role of Purchase promotion programs in consuming goods purchase decision making within the city of Aleppo. During the study, the researcher distributed 400 questionnaires to customers of shopping centers in the city of Aleppo. Data were collected, analyzed, and hypotheses were tested using statistical methods and the SPSS statistical program.