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Register a new userThe role of blue ocean strategy dimensions in the market growth "A Field Study on juice companies in Lattakia"
دور أبعاد إستراتيجية المحيط الأزرق في نمو الأسواق دراسة ميدانية صلى شركات العصائر في مدينة اللاذقية
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ريزان نصور( باحث )
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تهدف هذه الدراسة إلى معرفة مدى تطبيق شركات العصائر السورية لأبعاد إستراتيجية المحيط الأزرق و دور أبعاد الاستبعاد و التقليص و الزيادة و الابتكار في نمو أسواق هذه الشركات و تحديد الأهمية النسبية لكل بعد من أبعاد المحيط الأزرق من وجهة نظر العاملين الإداريين. و تمت الدراسة على شركات العصائر في محافظة اللاذقية. و قد توصلت الدراسة إلى أن إستراتيجية المحيط الأزرق تلعب دورا هاما في خلق أسواق جديدة للشركات المدروسة من خلال استبعاد و تقليص كل ما هو غير ضروري من الإجراءات و المنتجات و الخدمات و الزيادة و الابتكار المستمر لخلق طلب جديد حيث أن هناك علاقة ذات دلالة ما بين أبعاد فلسفة المحيط الأزرق و بين نمو الأسواق.
This study aims to find out the extent of application of the blue ocean strategy dimensions in Syrian juices companies and the role of exclusion, reduction, increase and innovation dimensions in the market growth of these companies, in addition to determine the relative importance of each of the blue ocean dimensions from the administrative staff members' point of view. The study took place in juice manufacturers companies in Lattakia. The conclusion of the study referred to the important role of the blue ocean strategy in creating new markets for the studied companies through excluding and reducing all that unnecessary procedures, products and services and continuous reduction and innovation process to create a new demand, where there is a significant relationship between Blue Ocean philosophy dimensions and markets growth.
Artificial intelligence review:
Research summary
تهدف هذه الدراسة إلى تحليل مدى تطبيق شركات العصائر السورية لأبعاد إستراتيجية المحيط الأزرق، والتي تشمل الاستبعاد، التقليص، الزيادة، والابتكار، وتأثيرها على نمو الأسواق. تم إجراء الدراسة على شركات العصائر في محافظة اللاذقية، وتوصلت إلى أن تطبيق هذه الاستراتيجية يلعب دوراً مهماً في خلق أسواق جديدة من خلال استبعاد وتقليص الإجراءات والمنتجات غير الضرورية، وزيادة الابتكار المستمر لخلق طلب جديد. وأظهرت النتائج أن هناك علاقة ذات دلالة إحصائية بين أبعاد المحيط الأزرق ونمو الأسواق، حيث أن سياسة الاستبعاد والابتكار كانت الأكثر تأثيراً، بينما كانت سياسة التقليص الأقل تطبيقاً. توصي الدراسة بضرورة تعزيز ثقافة الابتكار المستمر في الشركات وتطبيق أبحاث مستقبلية في قطاعات أخرى.
Critical review
دراسة نقدية: تُعد هذه الدراسة خطوة مهمة في فهم تطبيقات إستراتيجية المحيط الأزرق في السوق السورية، إلا أنها تفتقر إلى تحليل عميق لبعض الجوانب مثل تأثير البيئة الاقتصادية والسياسية على تطبيق هذه الاستراتيجية. كما أن العينة المستخدمة في الدراسة قد تكون محدودة ولا تعكس تنوع السوق بشكل كامل. كان من الممكن تعزيز الدراسة بمزيد من البيانات النوعية من خلال مقابلات مع مختلف أصحاب المصلحة. بالإضافة إلى ذلك، لم تتناول الدراسة بشكل كافٍ التحديات التي قد تواجه الشركات في تطبيق هذه الاستراتيجية وكيفية التغلب عليها.
Questions related to the research
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ما هي أبعاد إستراتيجية المحيط الأزرق التي تم تحليلها في الدراسة؟
الأبعاد التي تم تحليلها هي الاستبعاد، التقليص، الزيادة، والابتكار.
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ما هو الهدف الرئيسي من الدراسة؟
الهدف الرئيسي هو معرفة مدى تطبيق شركات العصائر السورية لأبعاد إستراتيجية المحيط الأزرق وتأثيرها على نمو الأسواق.
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ما هي النتائج الرئيسية التي توصلت إليها الدراسة؟
توصلت الدراسة إلى أن هناك علاقة ذات دلالة إحصائية بين أبعاد المحيط الأزرق ونمو الأسواق، وأن سياسة الاستبعاد والابتكار كانت الأكثر تأثيراً.
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ما هي التوصيات التي قدمتها الدراسة؟
توصي الدراسة بضرورة تعزيز ثقافة الابتكار المستمر في الشركات وتطبيق أبحاث مستقبلية في قطاعات أخرى.
References used
Choyt , Marc . My application of blue ocean strategy to jewelry , Fairtrade jewelry , 2007
Kim , W. , chan and Mauborgne , Renee.Blue Ocean strategy : How to creat uncontested market space and make the competition irrelevant , Harvard business school publishing corporation , printed in the U. S. A. , 2005
Kotler, Philip. principles of marketing , 12th ed. , pearson prentice- Hall , U.S.A. , 2008
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