يهدف البحث إلى وصف واقع تمكين الموظفين, و كذلك وصف واقع رضا العملاء في شركات التأمين الخاصة في مدينة اللاذقية. و كذلك التعرف على أثر أبعاد التمكين في شركات التأمين الخاصة في رضا العملاء.
The research aims to describe the reality of empowering employees. And also to describe the reality of customer satisfaction in the private insurance companies in the city of Lattakia. As well as to identify the impact of the empowerment dimensions in the private insurance companies in customer satisfaction.
References used
Akbar, S; Yousaf, M; Haq, N. (2011). Impact of Employee Empowerment on Job Satisfaction: An Empirical Analysis of Pakistani Service Industry. Inerdisciplinary Journal of Contemporary Research in Business. Vol 2, No 11
Aydin, S. , and ozar, G., (2005). National customer satisfaction indices: on implementation in the Turkish mobile telephone market.Marketing intelligence and planning
Bowen, D.E. and Lawler, E.E ). 1995(. “Empowerment of service employee ”, Sloan Management Review, Summer, pp.73-84
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