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The Impact of Employee Empowerment on Coutomer Satisfaction A Survey of Privte Insurance Company lattakia

أثر التمكين الهيكلي و النفسي للموظفين في رضا العملاء دراسة مسحية على شركات التأمين الخاصة في اللاذقية

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 Publication date 2016
and research's language is العربية
 Created by Shamra Editor




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The research aims to describe the reality of empowering employees. And also to describe the reality of customer satisfaction in the private insurance companies in the city of Lattakia. As well as to identify the impact of the empowerment dimensions in the private insurance companies in customer satisfaction.



References used
Akbar, S; Yousaf, M; Haq, N. (2011). Impact of Employee Empowerment on Job Satisfaction: An Empirical Analysis of Pakistani Service Industry. Inerdisciplinary Journal of Contemporary Research in Business. Vol 2, No 11
Aydin, S. , and ozar, G., (2005). National customer satisfaction indices: on implementation in the Turkish mobile telephone market.Marketing intelligence and planning
Bowen, D.E. and Lawler, E.E ). 1995(. “Empowerment of service employee ”, Sloan Management Review, Summer, pp.73-84
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This research studies the reality of the insurance sector in the Syrian Arab Republic during the period between 1990-2012, identifying most important private companies that have entered the domestic insurance market. It also tries to examine distribu tion of demand between them and the Syrian General Organization Insurance by comparing the volume of insurance premiums before and after the entry of private companies to market insurance in Syria. These companies play an important role, increasing the demand for insurance products One of the main conclusions of this research relates to the role of private insurance companies in increasing the size of the insurance demand. However, index of insurance penetration shows weakness of the Syrian insurance sector with demand focused on auto insurance.
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