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Register a new userThe Impact of Strategic Flexibility on Organizational Performance A Field Study on Insurance companies in Tartous City
أثر المرونة الاستراتيجية على الأداء التنظيمي دراسة ميدانية على شركات التأمين في محافظة طرطوس
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تسعى منظمات الأعمال بشكل حثيث إلى تحسين و تطوير أدائها بما يضمن نموها و استمراها في السوق و خاصة في ظل المخاطرة و عدم التأكد و التي تؤثر سلباً على أداء تلك المنظمات فيما لو لم تقابل بآليات عمل تمكنها من مواكبة التغيرات الناتجة عن تلك الحالات. و قد هدفت هذه الدراسة إلى معرفة أثر المرونة الاستراتيجية على أداء شركات التأمين في محافظة طرطوس، من خلال دراسة ميدانية على شركات التأمين في مدينة طرطوس، و قد تم الحصول على البيانات من خلال استبانة مصممة لقياس المرونة الاستراتيجية، و لقياس الأداء الكلي بشقيه الكفاءة و الفعالية، وزعت الاستبانة على المدراء و رؤساء الأقسام في الشركات محل الدراسة و تم استخدام برنامج التحليل الإحصائي (18) SPSS. أظهرت الدراسة وجود علاقة ذات دلالة إحصايئة بين (المرونة الاستراتيجية المبادرة – المرونة القائمة على رد الفعل) و كفاءة الأداء في شركات التأمين محل الدراسة، حيث بلغت قيمة معامل الارتباط بين المتغيرات المستقلة و المتغير التابع الأول (الكفاءة) r=0.569 و هو ارتباط موجب، و معامل التحديد 32.3%r2 = حيث يمكن القول أن المتغير المستقل (المرونة الاستراتيجية) يفسر 32.3% من التغيرات الحاصلة في المتغير التابع (الكفاءة) و يمكن رد النسبة المتبقية إلى عوامل أخرى لم تأخذها الدراسة بالاعتبار، كما أظهرت الدراسة وجود علاقة ذات دلالة إحصايئية بين (المرونة الاستراتيجية المبادرة – القائمة على رد الفعل) و فعالية الأداء في شركات التأمين محل الدراسة. حيث بلغت قيمة معامل الارتباط بين المتغيرات المستقلة و المتغير التابع االثاني (الفعالية) r=0.74 و هو ارتباط موجب، و معامل التحديد 54.8% r2= أي أن المتغير المستقل (المرونة الاستراتيجية) يفسر ما مقداره 54.8% من التغيرات الحاصلة في المتغير التابع (الفعالية) .
Organizations continuously seek to improve their performance in order to ensure their growth and stability in the market, especially in light of the risk and uncertainty which both of them have an adversely affects on the performance of organizations. Consequently, organizations have to adapt mechanisms enable them coping with uncertainty situation and its consequences. This study aimed to investigate the impact of the strategic flexibility on the performance of insurance companies in Tartous, it has been getting the data had collected through a questionnaire which designed to measure the strategic flexibility, and to measure overall performance (efficiency and effectiveness), questionnaire had distributed to managers and heads of departments at insurance companies in Tartous city. SPSS (18) was used for data analyzing. The study showed a significant relationship between both (initiative strategic flexibility – reaction flexibility) and efficient performance in insurance companies , the value of the correlation coefficient between independent variables and the dependent variable (efficiency) was r= 0.569, (a positive correlation), and the coefficient of determination r 2 = 32.3%, that means the independent variable (strategic flexibility) explains 32.3% of dependent variable changes of (the efficiency) and remainder Complement ratio relates to other factors did not note by this study. In addition to that, study showed a significant relationship between (both (initiative strategic flexibility – reaction flexibility) effectiveness at insurance companies, the value of the correlation coefficient between independent variables and the dependent variable (effectiveness) was r= 0.74, a positive correlation, and the coefficient of determination r 2 =54.8%. That means the independent variable (strategic flexibility) explains 32.3% of dependent variable changes of (the effectiveness) and remainder Complement ratio relates to other factors did not note by this study.
References used
DIVISION, B.”Performance Measure Guide” Office of Financial Management – State of Washington.2009, 27
FERNANDO, F, MICHAEL, A, and CHARLES. F” Flexibility and Performance: A Literature Critique and Strategic Framework” Massachusetts Institute of Technology busines School WP# 3298-91-BPS Version: November 1, 199,148
HITT, M, KEATS,B., and DEMARIE, S. “Navigating in the new competitive landscape: Building strategic flexibility and competitive advantage in the 21st century”, Academy of Management Executive,. 1998 , p:22–43
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