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The Impact of Strategic Flexibility on Organizational Performance A Field Study on Insurance companies in Tartous City

أثر المرونة الاستراتيجية على الأداء التنظيمي دراسة ميدانية على شركات التأمين في محافظة طرطوس

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 Publication date 2016
and research's language is العربية
 Created by Shamra Editor




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Organizations continuously seek to improve their performance in order to ensure their growth and stability in the market, especially in light of the risk and uncertainty which both of them have an adversely affects on the performance of organizations. Consequently, organizations have to adapt mechanisms enable them coping with uncertainty situation and its consequences. This study aimed to investigate the impact of the strategic flexibility on the performance of insurance companies in Tartous, it has been getting the data had collected through a questionnaire which designed to measure the strategic flexibility, and to measure overall performance (efficiency and effectiveness), questionnaire had distributed to managers and heads of departments at insurance companies in Tartous city. SPSS (18) was used for data analyzing. The study showed a significant relationship between both (initiative strategic flexibility – reaction flexibility) and efficient performance in insurance companies , the value of the correlation coefficient between independent variables and the dependent variable (efficiency) was r= 0.569, (a positive correlation), and the coefficient of determination r 2 = 32.3%, that means the independent variable (strategic flexibility) explains 32.3% of dependent variable changes of (the efficiency) and remainder Complement ratio relates to other factors did not note by this study. In addition to that, study showed a significant relationship between (both (initiative strategic flexibility – reaction flexibility) effectiveness at insurance companies, the value of the correlation coefficient between independent variables and the dependent variable (effectiveness) was r= 0.74, a positive correlation, and the coefficient of determination r 2 =54.8%. That means the independent variable (strategic flexibility) explains 32.3% of dependent variable changes of (the effectiveness) and remainder Complement ratio relates to other factors did not note by this study.


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Research summary
تسعى منظمات الأعمال بشكل مستمر إلى تحسين وتطوير أدائها لضمان نموها واستمرارها في السوق، خاصة في ظل المخاطر وعدم التأكد. تهدف هذه الدراسة إلى معرفة أثر المرونة الاستراتيجية على أداء شركات التأمين في محافظة طرطوس. تم جمع البيانات من خلال استبانة وزعت على المدراء ورؤساء الأقسام في الشركات محل الدراسة، واستخدم برنامج SPSS (18) لتحليل البيانات. أظهرت النتائج وجود علاقة ذات دلالة إحصائية بين المرونة الاستراتيجية (المبادرة والقائمة على رد الفعل) وكفاءة وفعالية الأداء في شركات التأمين. بلغت قيمة معامل الارتباط بين المرونة الاستراتيجية وكفاءة الأداء 0.569، ومعامل التحديد 32.3%، مما يعني أن المرونة الاستراتيجية تفسر 32.3% من التغيرات في الكفاءة. كما بلغت قيمة معامل الارتباط بين المرونة الاستراتيجية وفعالية الأداء 0.74، ومعامل التحديد 54.8%، مما يعني أن المرونة الاستراتيجية تفسر 54.8% من التغيرات في الفعالية. توصلت الدراسة إلى أن المرونة الاستراتيجية الوقائية هي الأكثر أهمية بالنسبة للشركات محل الدراسة، تليها المرونة المبادرة، ثم الاستغلالية، وأخيراً التصحيحية. أوصت الدراسة بضرورة تبني الشركات محل الدراسة لمزيج من المرونة التصحيحية والمبادرة، والقيام بمبادرات في سوق التأمين، والاهتمام بالتخطيط الاستراتيجي.
Critical review
دراسة نقدية: تعتبر هذه الدراسة مهمة لأنها تسلط الضوء على تأثير المرونة الاستراتيجية على أداء شركات التأمين في محافظة طرطوس. ومع ذلك، يمكن توجيه بعض الانتقادات البناءة. أولاً، الدراسة اعتمدت على استبانة لجمع البيانات، وهو ما قد يؤدي إلى تحيز في الإجابات. كان من الممكن تعزيز النتائج من خلال استخدام أساليب بحثية متعددة مثل المقابلات والملاحظات. ثانياً، الدراسة لم تأخذ في الاعتبار بعض العوامل الخارجية التي قد تؤثر على الأداء مثل الظروف الاقتصادية والسياسية. ثالثاً، كان من الممكن توسيع نطاق الدراسة ليشمل شركات تأمين في مناطق أخرى لمقارنة النتائج. وأخيراً، النتائج أظهرت أن المرونة الاستراتيجية الوقائية هي الأكثر أهمية، ولكن لم يتم تقديم توصيات واضحة حول كيفية تنفيذ هذه المرونة بشكل فعال.
Questions related to the research
  1. ما هو الهدف الرئيسي من هذه الدراسة؟

    الهدف الرئيسي هو معرفة أثر المرونة الاستراتيجية على أداء شركات التأمين في محافظة طرطوس.

  2. ما هي الأدوات المستخدمة لجمع البيانات في هذه الدراسة؟

    تم جمع البيانات من خلال استبانة وزعت على المدراء ورؤساء الأقسام في الشركات محل الدراسة.

  3. ما هي النتائج الرئيسية التي توصلت إليها الدراسة؟

    أظهرت النتائج وجود علاقة ذات دلالة إحصائية بين المرونة الاستراتيجية وكفاءة وفعالية الأداء في شركات التأمين.

  4. ما هي التوصيات التي قدمتها الدراسة؟

    أوصت الدراسة بضرورة تبني الشركات لمزيج من المرونة التصحيحية والمبادرة، والقيام بمبادرات في سوق التأمين، والاهتمام بالتخطيط الاستراتيجي.


References used
DIVISION, B.”Performance Measure Guide” Office of Financial Management – State of Washington.2009, 27
FERNANDO, F, MICHAEL, A, and CHARLES. F” Flexibility and Performance: A Literature Critique and Strategic Framework” Massachusetts Institute of Technology busines School WP# 3298-91-BPS Version: November 1, 199,148
HITT, M, KEATS,B., and DEMARIE, S. “Navigating in the new competitive landscape: Building strategic flexibility and competitive advantage in the 21st century”, Academy of Management Executive,. 1998 , p:22–43
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