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Register a new userThe impact of some demographic variables consumer study (education income) on the market share of chicken meat in the province of Latakia
دراسة تأثير بعض متغيرات المستهلكين الديمغرافية (التعليم – الدخل) على الحصة السوقية من لحم الدجاج في محافظة اللاذقية
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هدف البحث إلى دراسة تأثير بعض المتغيرات الديمغرافية (التعليم, الدخل) لمستهلكي لحم الدجاج في محافظة اللاذقية على تفضيلاته من حيث الحصة السوقية للحم الدجاج.
The research aims to study the effect of some demographic variables (education, income) for consumers of chicken meat in the province of Latakia on preferences in terms of market share of chicken meat.
Artificial intelligence review:
Research summary
تهدف هذه الدراسة إلى تحليل تأثير المتغيرات الديمغرافية مثل التعليم والدخل على تفضيلات المستهلكين للحصة السوقية من لحم الدجاج في محافظة اللاذقية. تم اختيار عينة من 400 مستهلك موزعة بين المدينة والريف، وتم جمع البيانات من خلال استمارات استبيان عبر المقابلات الشخصية. أظهرت النتائج باستخدام برنامج SPSS أن هناك تأثيراً واضحاً لمتغيرات التعليم والدخل على تفضيلات المستهلكين فيما يتعلق بالحصة السوقية من لحم الدجاج. حيث تبين أن المستهلكين ذوي التعليم العالي والدخل المرتفع يميلون إلى استهلاك كميات أكبر من لحم الدجاج مقارنة بغيرهم. كما أظهرت النتائج أن 79% من العينة حاصلون على الشهادة الثانوية على الأقل، وأن 63.25% من العينة كان دخلهم الشهري أكثر من 25 ألف ليرة سورية. وأوصت الدراسة بضرورة مراقبة أسعار لحم الدجاج وتنظيم السوق لتحقيق استقرار الأسعار.
Critical review
دراسة نقدية: تعتبر هذه الدراسة مهمة لأنها تسلط الضوء على العوامل الديمغرافية التي تؤثر على سلوك المستهلكين في محافظة اللاذقية. ومع ذلك، يمكن توجيه بعض الانتقادات البناءة لتحسين البحث في المستقبل. أولاً، كان من الممكن توسيع نطاق الدراسة لتشمل متغيرات ديمغرافية أخرى مثل العمر والجنس. ثانياً، كان من الممكن استخدام أساليب تحليلية أكثر تعقيداً مثل النماذج الاقتصادية القياسية لتحليل البيانات بشكل أعمق. ثالثاً، لم تتناول الدراسة تأثير العوامل الثقافية والاجتماعية التي قد تكون لها دور كبير في تحديد تفضيلات المستهلكين. وأخيراً، كان من الأفضل تقديم توصيات أكثر تفصيلاً حول كيفية تحسين السياسات التسويقية بناءً على النتائج المستخلصة.
Questions related to the research
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ما هو الهدف الرئيسي من هذه الدراسة؟
الهدف الرئيسي من الدراسة هو تحليل تأثير المتغيرات الديمغرافية مثل التعليم والدخل على تفضيلات المستهلكين للحصة السوقية من لحم الدجاج في محافظة اللاذقية.
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ما هي العينة المستخدمة في الدراسة؟
تم اختيار عينة من 400 مستهلك موزعة بين المدينة والريف في محافظة اللاذقية.
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ما هي النتائج الرئيسية التي توصلت إليها الدراسة؟
أظهرت النتائج أن هناك تأثيراً واضحاً لمتغيرات التعليم والدخل على تفضيلات المستهلكين فيما يتعلق بالحصة السوقية من لحم الدجاج، حيث يميل المستهلكون ذوو التعليم العالي والدخل المرتفع إلى استهلاك كميات أكبر من لحم الدجاج.
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ما هي التوصيات التي قدمتها الدراسة؟
أوصت الدراسة بضرورة مراقبة أسعار لحم الدجاج وتنظيم السوق لتحقيق استقرار الأسعار، بالإضافة إلى تعزيز دور جمعيات حماية المستهلك.
References used
Godener V. 2013 Introduction A la Mercatique, IUT de saint- Denis, Paris, 30-32
Prabakaran R. 2003 Good practices in planning and management of integrated commercial poultry production in South Asia, Fao animal production and health paper, folder 159, Tamil Nadu veterinary and animal science university, Rome, 97
Raihan S.; Mahmud N. 2008 Trade and poverty linkages case study of the poultry industry in Bangladesh, Cuts Citee, Bangladesh, 185
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The research aims to study the determinants of purchase to the consumers of chicken
meat in the province of Latakia, and see how it affected the consumer when making a
purchase decision, respondents were surveyed (500) the consumer, was the distrib
ution of
a questionnaire allocated for this purpose.
Use the statistical and analytical method for the study and analysis of the data, which
used randomized complete block design, and testing of F in accordance with the SPSS
statistical program, the research found a range of results, including:
• purchasing decision influenced by a variety of factors: the level of consumer
income - Product Specifications - the price of chicken meat - other meat prices - the views
of friends.
• Low impact of consumer life and the views of the seller and the Declaration on the
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marketing innovations for studied banks. And banks which achieve high value of the
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studying the relationship between the degree of using of electronic promot
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Investment Agency and increasing its market share, and to identify the most important
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To achieve that, the research adopted the descriptive analytical method, and apply a
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The research found a strong correlation between the using of electronic promotion in
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ترويج الاستثمار
هيئات تشجيع الاستثمار
الترويج الالكتروني
الحصة السوقية
تقنيات ترويج الاستثمار
مزيج الترويج الإلكتروني
هيئة الاستثمار السورية
Investment Promotion
(Investment Promotion Agencies (IPAs
Electronic promotion
Market Share
Investment Promotion Techniques
Electronic promotion Mix
(Syrian Investment Agency (SIA
المزيد..
This study aimed to identify or learn some of the demographic variables and their impact on consumer behavior, when buying preserved food in the governorate of Latakia; using descriptive analytical study of the impact. The sample of 210 consumer was
selected from among the study society in Lattakia, spread over four districts namely: Saliba, Al Ziraa, Tishreen ave and north sand, in addition to the three regions of: Al-Haffah, jableh and Lattakia rural area; a questionnaire was used across the sample. Analysis of the data showed that the consumer level of education has no impact on his buying behaviour regarding packaging, whereas there as an impact of the consumer level of education on his buying behaviour for the presence of preservatives in preserved food, and there is an impact of home address on consumer buying behaviour for keeping preserved food, there is also an effect of the consumer income on his buying behaviour regarding the interests at the time of purchase (price, quality, or trade name), as well as for the marketplace. Research results showed that 42.4% sample members prefer food preservation by freezing method, about 64.3% consumers checked on presence of preservatives when buying food. As a result of their interest in terms of health, some 63.3% prefer glass containers over other packaging. Also note that the study sample of 46.7% care about product quality from other concerns when buying food. Also, the results showed that about 79% of the study sample, do not exceed 5000 SP for the monthly spending on the preserved food, And nearly 45% of monthly spending on preserved foods is ranging from (10-20%) of the total expenditure on the purchase of food, and of (5-10%) of the monthly income.
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