Subscribe to the gold package and get unlimited access to Shamra Academy
Register a new userThe impact of some demographic variables consumer study (education income) on the market share of chicken meat in the province of Latakia
دراسة تأثير بعض متغيرات المستهلكين الديمغرافية (التعليم – الدخل) على الحصة السوقية من لحم الدجاج في محافظة اللاذقية
1314
2 36
0
(
0
)
Created by
Shamra Editor
Ask ChatGPT about the research
هدف البحث إلى دراسة تأثير بعض المتغيرات الديمغرافية (التعليم, الدخل) لمستهلكي لحم الدجاج في محافظة اللاذقية على تفضيلاته من حيث الحصة السوقية للحم الدجاج.
The research aims to study the effect of some demographic variables (education, income) for consumers of chicken meat in the province of Latakia on preferences in terms of market share of chicken meat.
References used
Godener V. 2013 Introduction A la Mercatique, IUT de saint- Denis, Paris, 30-32
Prabakaran R. 2003 Good practices in planning and management of integrated commercial poultry production in South Asia, Fao animal production and health paper, folder 159, Tamil Nadu veterinary and animal science university, Rome, 97
Raihan S.; Mahmud N. 2008 Trade and poverty linkages case study of the poultry industry in Bangladesh, Cuts Citee, Bangladesh, 185
rate research
Read More
The research aims to study the determinants of purchase to the consumers of chicken
meat in the province of Latakia, and see how it affected the consumer when making a
purchase decision, respondents were surveyed (500) the consumer, was the distrib
ution of
a questionnaire allocated for this purpose.
Use the statistical and analytical method for the study and analysis of the data, which
used randomized complete block design, and testing of F in accordance with the SPSS
statistical program, the research found a range of results, including:
• purchasing decision influenced by a variety of factors: the level of consumer
income - Product Specifications - the price of chicken meat - other meat prices - the views
of friends.
• Low impact of consumer life and the views of the seller and the Declaration on the
purchase decision process.
The process of achieving balance in the portfolio of marketing innovations is one of
successful marketing innovation's requirements in the Organization, which in turn reflects
positively on the performance through distributing risks and reducing it
, highlighting its
importance inside modern economic environment witch characterizes by constant change
and the renewable risks. The research aims to study the strategies of diversification in a
portfolio of marketing innovations in the Syrian private banks and its impact to market
share.
To achieve this, the researcher used the Entropy index to measure the degree of
diversity in the portfolio of marketing innovations. and use the hierarchical cluster analysis
to categorize groups according to the variables of diversity and market share of the studied
banks using Statistical Package for Social Sciences SPSS V (23) to reach Researcher to the
following findings: There is a difference in the diversification strategies inside portfolio of
marketing innovations for studied banks. And banks which achieve high value of the
variety index are whose have high market share While the value of index was law for most
of banks which their market shares are low, and therefore, researcher suggested that banks
have to Develop their Business models in order to increase the value of innovative banking
services and achieve differentiation in the followed diversification strategies to reduce the
various risks.
The research aims to identify the impact of electronic Promotion in improving the
efficiency of the Syrian Investment Agency in attracting foreign direct investment, through
studying the relationship between the degree of using of electronic promot
ion in the Syrian
Investment Agency and increasing its market share, and to identify the most important
factors that influence on its effectiveness.
To achieve that, the research adopted the descriptive analytical method, and apply a
questionnaire to a sample of employees in the agency amounted / 38 / employees.
The research found a strong correlation between the using of electronic promotion in
the agency and increasing its market share, also a strong correlation between the
availability of personnel and technical expertise and the degree of using information and
communication technology and increasing its market share, a medium correlation between
the quality of the website and increasing the market share, and a weak correlation between
the level of diversity of the electronic promotion tools and increasing the market share.
The most important factors limiting the effectiveness of the electronic promotion in the
agency were the lack of a clear strategy for electronic promotion, and the lack of clarity of
the electronic promotion mix components.
ترويج الاستثمار
هيئات تشجيع الاستثمار
الترويج الالكتروني
الحصة السوقية
تقنيات ترويج الاستثمار
مزيج الترويج الإلكتروني
هيئة الاستثمار السورية
Investment Promotion
(Investment Promotion Agencies (IPAs
Electronic promotion
Market Share
Investment Promotion Techniques
Electronic promotion Mix
(Syrian Investment Agency (SIA
المزيد..
This study aimed to identify or learn some of the demographic variables and their impact on consumer behavior, when buying preserved food in the governorate of Latakia; using descriptive analytical study of the impact. The sample of 210 consumer was
selected from among the study society in Lattakia, spread over four districts namely: Saliba, Al Ziraa, Tishreen ave and north sand, in addition to the three regions of: Al-Haffah, jableh and Lattakia rural area; a questionnaire was used across the sample. Analysis of the data showed that the consumer level of education has no impact on his buying behaviour regarding packaging, whereas there as an impact of the consumer level of education on his buying behaviour for the presence of preservatives in preserved food, and there is an impact of home address on consumer buying behaviour for keeping preserved food, there is also an effect of the consumer income on his buying behaviour regarding the interests at the time of purchase (price, quality, or trade name), as well as for the marketplace. Research results showed that 42.4% sample members prefer food preservation by freezing method, about 64.3% consumers checked on presence of preservatives when buying food. As a result of their interest in terms of health, some 63.3% prefer glass containers over other packaging. Also note that the study sample of 46.7% care about product quality from other concerns when buying food. Also, the results showed that about 79% of the study sample, do not exceed 5000 SP for the monthly spending on the preserved food, And nearly 45% of monthly spending on preserved foods is ranging from (10-20%) of the total expenditure on the purchase of food, and of (5-10%) of the monthly income.
This study aims to evaluate the consumer purchasing behavior who buys in order to
benefit from personal to him and members of his family in the economic crisis behavior
and to identify the choices and decisions of purchasing related to consumer goo
ds, , and all
this in order to identify new patterns Syrian consumer in crisis for actions economic
experienced by the local market about five years ago.
This was done using a descriptive approach by designing and distributing a
questionnaire to a random sample of consumers in the Syrian coast, and the data were
analyzed using spss statistical program, the researcher found that the economic crisis in the
local market have worked to change the Syrian consumer behavior. The study also showed
that this crisis has generated new patterns of behavior purchasing whether to delay and
postpone purchases of durable goods, or the emergence of rational behavior of the
rationalization of consumer spending and demand for buying used products and products
with low quality as a result of reduced purchasing power among Syrian consumers.
suggested questions
Log in to be able to interact and post comments
comments
Fetching comments
Sign in to be able to follow your search criteria
