The research aims to identify the impact of electronic Promotion in improving the
efficiency of the Syrian Investment Agency in attracting foreign direct investment, through
studying the relationship between the degree of using of electronic promot
ion in the Syrian
Investment Agency and increasing its market share, and to identify the most important
factors that influence on its effectiveness.
To achieve that, the research adopted the descriptive analytical method, and apply a
questionnaire to a sample of employees in the agency amounted / 38 / employees.
The research found a strong correlation between the using of electronic promotion in
the agency and increasing its market share, also a strong correlation between the
availability of personnel and technical expertise and the degree of using information and
communication technology and increasing its market share, a medium correlation between
the quality of the website and increasing the market share, and a weak correlation between
the level of diversity of the electronic promotion tools and increasing the market share.
The most important factors limiting the effectiveness of the electronic promotion in the
agency were the lack of a clear strategy for electronic promotion, and the lack of clarity of
the electronic promotion mix components.
ترويج الاستثمار
هيئات تشجيع الاستثمار
الترويج الالكتروني
الحصة السوقية
تقنيات ترويج الاستثمار
مزيج الترويج الإلكتروني
هيئة الاستثمار السورية
Investment Promotion
(Investment Promotion Agencies (IPAs
Electronic promotion
Market Share
Investment Promotion Techniques
Electronic promotion Mix
(Syrian Investment Agency (SIA
المزيد..