The research aims to study the determinants of purchase to the consumers of chicken
meat in the province of Latakia, and see how it affected the consumer when making a
purchase decision, respondents were surveyed (500) the consumer, was the distrib
ution of
a questionnaire allocated for this purpose.
Use the statistical and analytical method for the study and analysis of the data, which
used randomized complete block design, and testing of F in accordance with the SPSS
statistical program, the research found a range of results, including:
• purchasing decision influenced by a variety of factors: the level of consumer
income - Product Specifications - the price of chicken meat - other meat prices - the views
of friends.
• Low impact of consumer life and the views of the seller and the Declaration on the
purchase decision process.
