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Register a new userPurchase determinants among consumers of chicken meat in Lattakia Governorate
دراسة محددات الشراء لدى مستهلكي لحم الدجاج في محافظة اللاذقية
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Tishreen University ورقة بحثية
Publication date
2016
fields
Agrarian Economy
and research's language is
العربية
Created by
Shamra Editor
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هدف البحث إلى دراسة محددات الشراء لدى مستهلكي لحم الدجاج في محافظة اللاذقية، و معرفة مدى تأثر المستهلك بها عند اتخاذ قرار الشراء، بلغت العينة المبحوثة (500) مستهلك، و تم توزيع استمارة استبيان خصصت لهذا الغرض. استخدم المنهج الإحصائي و التحليلي من أجل دراسة و تحليل البيانات، حيث استخدم تصميم العشوائية الكاملة، و اختبار F وفق البرنامج الإحصائي SPSS. و توصل البحث إلى مجموعة من النتائج أهمها: • تأثر قرار الشراء بمجموعة من العوامل و هي: مستوى دخل المستهلك – مواصفات المنتج – سعر لحم الدجاج – أسعار اللحوم الأخرى – آراء الأصدقاء. • انخفاض تأثير عمر المستهلك، و آراء البائع، و الإعلان على عملية اتخاذ قرار الشراء.
The research aims to study the determinants of purchase to the consumers of chicken meat in the province of Latakia, and see how it affected the consumer when making a purchase decision, respondents were surveyed (500) the consumer, was the distribution of a questionnaire allocated for this purpose. Use the statistical and analytical method for the study and analysis of the data, which used randomized complete block design, and testing of F in accordance with the SPSS statistical program, the research found a range of results, including: • purchasing decision influenced by a variety of factors: the level of consumer income - Product Specifications - the price of chicken meat - other meat prices - the views of friends. • Low impact of consumer life and the views of the seller and the Declaration on the purchase decision process.
References used
BRUNTON, C. Chicken Meat Usage And Attitude Survey. Rural Industries Research And Development Corporation, Australian Government, Australia, 2009, 12- 13
COETZEE, Z; MEYER, F; DEBEER, J. Chicken Meat. The National Agriculture Marketing Council And Commark Trust, 2007, 43
DEMIR, P; CEVGER, Y; AYDIN, E. An Economic Assessment Of The Chicken Meat Feed Price Interactions Turkish Broiler Sector. Book of proceedings, Ankara University, Ankara, Turkey, 2008, 225 p
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