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The role of change management in the success of the introduction of information technology in public banks Commercial Bank of Syria (A Case Study)

دور إدارة التّغيير في نجاح إدخال تكنولوجيا المعلومات في المصارف العامَّة -المصرف التّجاري السوري – دراسة حالة

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 Publication date 2017
and research's language is العربية
 Created by Shamra Editor




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This Research aims to study the role of change management in the success of the introduction of information technology in the public banks through the case study of the Commercial Bank of Syria،to achieve this goal; a questionnaire was used as a tool in gathering the necessary data. The questionnaire was distributed to the sample of the study; 341 questionnaires were distributed on the employees in commercial bank of Syria and the questionnaires which returned were 340، then there were 15 questionnaires refused. SPSS (22) was used in analyzing the data and testing the hypothesis. The research found that the - A positive relationship and statistically significant between the changing methods of communication between management and employees and the success of the introduction of information technology in the Commercial Bank of Syria. - A positive relationship and statistically significant between the، between training and the success of the introduction of information technology in the Commercial Bank of Syria. - A positive relationship and statistically significant between the stimulus and the success of the introduction of information technology in the Commercial Bank of Syria.


Artificial intelligence review:
Research summary
تهدف هذه الدراسة إلى استكشاف دور إدارة التغيير في نجاح إدخال تكنولوجيا المعلومات في المصارف العامة، مع التركيز على المصرف التجاري السوري كدراسة حالة. لتحقيق هذا الهدف، تم استخدام استبانة لجمع البيانات من عينة مكونة من 341 موظفًا في المصرف، وتم تحليل البيانات باستخدام برنامج SPSS. توصلت الدراسة إلى وجود علاقة إيجابية ذات دلالة إحصائية بين تغيير طرق التواصل بين الإدارة والموظفين، التدريب، والتحفيز وبين نجاح إدخال تكنولوجيا المعلومات في المصرف التجاري السوري. تشير النتائج إلى أن تحسين طرق التواصل، تقديم التدريب المناسب، وتوفير الحوافز يمكن أن يسهم بشكل كبير في تقبل الموظفين للتكنولوجيا الجديدة ونجاح تطبيقها في العمل المصرفي.
Critical review
دراسة نقدية: تعتبر هذه الدراسة مهمة لأنها تسلط الضوء على دور إدارة التغيير في نجاح إدخال تكنولوجيا المعلومات في المصارف العامة. ومع ذلك، يمكن توجيه بعض الانتقادات البناءة. أولاً، الدراسة تعتمد بشكل كبير على البيانات الكمية من الاستبانات، وكان من الممكن أن تكون أكثر شمولاً إذا تضمنت مقابلات نوعية مع الموظفين لفهم تجاربهم وآرائهم بشكل أعمق. ثانياً، الدراسة تركز فقط على المصرف التجاري السوري، مما قد يحد من تعميم النتائج على مصارف أخرى في مناطق مختلفة. ثالثاً، كان من الممكن أن تتناول الدراسة بشكل أوسع التحديات التي تواجه إدارة التغيير في السياق السوري الخاص، مثل الظروف الاقتصادية والسياسية التي قد تؤثر على نجاح إدخال تكنولوجيا المعلومات.
Questions related to the research
  1. ما هي الأداة المستخدمة لجمع البيانات في هذه الدراسة؟

    تم استخدام استبانة لجمع البيانات من عينة الدراسة.

  2. ما هي العلاقة بين طرق التواصل ونجاح إدخال تكنولوجيا المعلومات في المصرف التجاري السوري؟

    توجد علاقة إيجابية ذات دلالة إحصائية بين تغيير طرق التواصل بين الإدارة والموظفين ونجاح إدخال تكنولوجيا المعلومات.

  3. كيف يمكن لإدارة التغيير أن تساهم في تقبل الموظفين للتكنولوجيا الجديدة؟

    يمكن لإدارة التغيير أن تساهم في تقبل الموظفين للتكنولوجيا الجديدة من خلال تحسين طرق التواصل، تقديم التدريب المناسب، وتوفير الحوافز.

  4. ما هي التوصيات التي قدمتها الدراسة لتعزيز دور إدارة التغيير في نجاح إدخال تكنولوجيا المعلومات؟

    توصي الدراسة بتقديم دورات تدريبية مستمرة، زيادة وسائل وتقنيات التواصل، تطوير نظام الحوافز، ومواكبة التطورات في مجال تكنولوجيا المعلومات.


References used
Balogun J. & Hailey. H. V. (2009). Exploring strategic Change. London: Prentice Hall
Beer، M. &Eisenstat، R. (1990). Why change programs not produce change?.Harvard Business Review، No 1
Stewart، J. &Kringas، P (2005). Change Management- Strategy and value in Six Agencies from Australian Public Service. Public Administration Review،vol 63(6).675-688
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