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Measuring customer satisfaction for quality Islamic banking services (Field study on the Syrian International Islamic Bank)

قياس رضا العملاء عن جودة الخدمات المصرفية الإسلامية (دراسة ميدانية على بنك سورية الدولي الإسلامي)

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 Publication date 2011
and research's language is العربية
 Created by Shamra Editor




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The study aimes at of measuring customer's satisfaction about the quality of Islamic banking services, "field study for Syria International Islamic Bank," It identifies the extent of customer's satisfaction for the quality of the services that are offered by the bank under study. It reveals the benefits that can be obtained by Syria International Islamic Bank from measuring the quality of its services, and work to develop them, reaching to basic goal which is increasing its market share to maximize its profitability.



References used
حسين علي، الأساليب الحديثة في التسويق، دار الرضا، دمشق، سورية، 2002
محمد أيوب، ومحمد زاهر دعبول، مبادئ تسويق الخدمات، دار الرضا، دمشق، سورية، 2002
محمد عباس ديوب، إدارة التسويق، منشورات جامعة تشرين، 2007
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The research aims at finding out the role of the electronic banking services provided by the Commercial Bank of Syria in increasing customers' satisfaction, as well as focusing on customers' satisfaction because of its importance and its role in ac hieving the competitive advantage in the delivery of services in the banking sector, which represents an area of competition between public banks and private banks. Also, it aims at stating the extent of the employees' participation in the bank under study regarding their eagerness to achieve customers' satisfaction. At the end, the research presents a summary of the most important findings. It also presents some proposals and recommendations that will further improve the level of electronic banking services and achieving customers' satisfaction inorder to compete at a global level through a field study using a questionnaire designed for this purpose.
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