هدفت دراسة قياس رضا العملاء عن جودة الخدمات المصرفية الإسلامية " دراسة ميدانية عن بنك سورية الدولي الإسلامي"، إلى تعرف مدى رضا العملاء عن مستوى جودة هذه الخدمات التي يقدمها البنك محل الدراسة، و أيضاً إلى الكشف عن المنافع التي يمكن أن يحصل عليها بنك سورية الدولي
الإسلامي من وراء قياس جودة خدماته، و العمل على تطويرها وصولاً إلى هدف أساس، ألا و هو زيادة حصته السوقية لتعظيم ربحيته.
The study aimes at of measuring customer's satisfaction about the quality of Islamic
banking services, "field study for Syria International Islamic Bank," It identifies the
extent of customer's satisfaction for the quality of the services that are offered by the
bank under study. It reveals the benefits that can be obtained by Syria International
Islamic Bank from measuring the quality of its services, and work to develop them,
reaching to basic goal which is increasing its market share to maximize its
profitability.
References used
حسين علي، الأساليب الحديثة في التسويق، دار الرضا، دمشق، سورية، 2002
محمد أيوب، ومحمد زاهر دعبول، مبادئ تسويق الخدمات، دار الرضا، دمشق، سورية، 2002
محمد عباس ديوب، إدارة التسويق، منشورات جامعة تشرين، 2007
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