يهدف هذا المقال إلى محاولة متواضعة في تناول موضوع التحليل الاستراتيجي عند واحد من كبار علماء الاجتماع، ألا و هو ميشال كروزيي. الذي يقدم لنا طريقة مغايرة عن طرائق التسيير و التدبير (المناجمنت Management) انطلاقاً من
الطريقة التايلورية الفُضلى في العق
لانية المطلقة مروراً على العقلانية المحدودة
لهربرت سيمون وصولاً إلى التحليل الاستراتيجي بما يضمه من مناطق الشك
و هوامش الحرية و ملموسية النسق كامتداد طولي لسوسيولوجية التنظيمات و محور السوسيولوجيا المتمثل في السلطة؛ هذا المفهوم المركزي في البحوث جميعها التي تتناول مجالات المنظمات و الاستراتيجيات.
The
aim of
this research is to show the role of strategic analysis in crisis management in
one of the Syrian industrial organizations, which is
the general
corporate of
tobacco
-
coastal region
branch)
The research reli
ed the analysis descriptive approach as a general method, the data was
collected by way of questionnaire and personal interview
The most important results of the research
have been
represented as follows
:
There is an important role of applying the strategic analysis process in crisis management,
the largest role was the process of strategic analysis of the external environment
The
most important
recommendations
the following:
The general corporate of tobacco must persevere its way in analyzing the environment, because of its positive role in crisis management and strive to improve this process, and that the most important thing you must do is the following:
adopting the scenario method in analyzing
analyzing its organizational culture
provision developed information systems that help its process in strategic analysis
The aim of this research is to show the role of strategic analysis in implementing The Frugal Innovation Strategy in one of the Syrian industrial organizations, which is Joud Industries – Domestic Appliances Company. The research relied the analyti
cal descriptive approach as a general method As For data Collection by way of questionnaire The most important results of the research have been represented as follows: 1-There is a big role of applying the strategic analysis process in The Frugal Innovation Strategy, The largest role was the process of strategic analysis of the Internal environment 2-Innovation in the company is generally characterized as Frugal Innovation even though the advantages of its products are numerous The most important recommendations are the followings : 1- The company must diversify its products by providing limited advantages products that fit Syrian limited income consumer 2-Jood Company must persevere its way in analyzing the environment and strive to improve this process, and that the most important thing it must do are the followings: - Analyzing its organizational culture, - The Use of effective methods that studies confirmed their importance in the strategic analysis process, such as the Delphi Method and The Brain Storming Method.
