The aim of this research is to show the role of strategic analysis in implementing The Frugal Innovation Strategy in one of the Syrian industrial organizations, which is Joud Industries – Domestic Appliances Company. The research relied the analyti
cal descriptive approach as a general method As For data Collection by way of questionnaire The most important results of the research have been represented as follows: 1-There is a big role of applying the strategic analysis process in The Frugal Innovation Strategy, The largest role was the process of strategic analysis of the Internal environment 2-Innovation in the company is generally characterized as Frugal Innovation even though the advantages of its products are numerous The most important recommendations are the followings : 1- The company must diversify its products by providing limited advantages products that fit Syrian limited income consumer 2-Jood Company must persevere its way in analyzing the environment and strive to improve this process, and that the most important thing it must do are the followings: - Analyzing its organizational culture, - The Use of effective methods that studies confirmed their importance in the strategic analysis process, such as the Delphi Method and The Brain Storming Method.
