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Register a new userWhat-If Analysis Simulation Model in Business Intelligence Application on Offers’ Selection in Syriatel Telecom Company
نمذجة محاكاة ماذا-لو في ذكاء الأعمال تطبيق على العروض في شركة سيريتل
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Publication date
2017
and research's language is
العربية
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انطلاقاً من أنّه على صنّاع القرار توخّي الحذر و الدقة عند اتخاذ القرارات، ظهرت الأنظمة التي تعتمد على تحليل ماذا-لو للتنبؤ بأثر سيناريو معين ناتج عن اتخاذ قرار ما و بالتالي يكون القرار مبني على دراسة و تحليل أبعاده. لكن نجد أنّ هناك فجوة ناتجة عن هذه الأنظمة سابقاً و هي عدم تقديم النصيحة لصنّاع القرار بالسيناريوهات الأفضل، و إنّما الاكتفاء بالتنبؤ بتأثير سيناريو محدد. لإزالة تلك الفجوة توجّهنا في هذا البحث لبناء نموذج تحليل ماذا-لو يقوم بالتنبؤ بالبدائل الممكنة و اقتراحها على المستخدمين بهدف الوصول إلى غاياتهم النهائية، مشيراً إلى أثر كل سيناريو على المؤسسة.
Decision making process have to be much more accurate and careful. Therefore, decision makers depend on what-if analysis systems to predict an impact of a specific scenario. Usually, previous what-if analysis models in the literature have been directed just to predict an impact of a specific scenario. Therefore, our main goal in this approach is to enhance what-if analysis to suggest the best scenarios, in addition to predict their impacts. Affordable offers are one of the best ways to increase the revenue in telecom companies. Decision makers can predict a potential revenue before launching an offer, depending on what-if analysis system. This research depends on enhanced k-means algorithm to categorize customers into segments of the same behavior or usage.
References used
Manon G. Guillemette, Maxime Laroche, Jean Cadieux, Defining decision making process performance: Conceptualization and validation of an index, (Elsevier) 618–626, 2014
Maris G. Martinsons, Robert M. Davison, Strategic decision making and support systems: Comparing American, Japanese and Chinese management, (Elsevier) 284–300, 2007
Matteo Golefarelli, Stefano Rizzi, What-if simulation modeling in business intellegance, international journal of data warehousing and mining, X(X), X-X, Oct-Dec 2008 1, 2008
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الهدف إجراء دراسة يقف من خلالها على واقع الاغتراب الوظيفي للعاملين في شركة سيريتل للاتصالات و تحديد مدى علاقته بالثقافة التنظيمية و ذلك لأهمية مفهوم الاغتراب الوظيفي للآثار السلبية المتوقعة نتيجة وجوده على الفرد و على المنظمة التي يعمل بها.
The research seeks to develop a conceptual framework for each of the hiring business intelligence tools such as OLAP, DM, ETL and Strategic Information System, as well as the relationship between the two concepts, as research seeks to reach a proposed model for the recruitment of some business intelligence tools to support information system strategic aim for the beneficiary to the information required.
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