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What-If Analysis Simulation Model in Business Intelligence Application on Offers’ Selection in Syriatel Telecom Company

نمذجة محاكاة ماذا-لو في ذكاء الأعمال تطبيق على العروض في شركة سيريتل

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 Publication date 2017
and research's language is العربية
 Created by Shamra Editor




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Decision making process have to be much more accurate and careful. Therefore, decision makers depend on what-if analysis systems to predict an impact of a specific scenario. Usually, previous what-if analysis models in the literature have been directed just to predict an impact of a specific scenario. Therefore, our main goal in this approach is to enhance what-if analysis to suggest the best scenarios, in addition to predict their impacts. Affordable offers are one of the best ways to increase the revenue in telecom companies. Decision makers can predict a potential revenue before launching an offer, depending on what-if analysis system. This research depends on enhanced k-means algorithm to categorize customers into segments of the same behavior or usage.



References used
Manon G. Guillemette, Maxime Laroche, Jean Cadieux, Defining decision making process performance: Conceptualization and validation of an index, (Elsevier) 618–626, 2014
Maris G. Martinsons, Robert M. Davison, Strategic decision making and support systems: Comparing American, Japanese and Chinese management, (Elsevier) 284–300, 2007
Matteo Golefarelli, Stefano Rizzi, What-if simulation modeling in business intellegance, international journal of data warehousing and mining, X(X), X-X, Oct-Dec 2008 1, 2008
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الهدف إجراء دراسة يقف من خلالها على واقع الاغتراب الوظيفي للعاملين في شركة سيريتل للاتصالات و تحديد مدى علاقته بالثقافة التنظيمية و ذلك لأهمية مفهوم الاغتراب الوظيفي للآثار السلبية المتوقعة نتيجة وجوده على الفرد و على المنظمة التي يعمل بها.
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