hotel service quality effect on customer loyalty "A survey study"

The study aims to investigate hotel service quality effect on customer loyalty, by determining service quality dimensions (responsiveness, tangibility, sympathy) effect on customer loyalty. The study conducted on convenient sample of hotel customers in Lattakia. The study results show that hotel service quality affects customer loyalty. Whereas there is a positive relationship between hotel service quality and customer loyalty. Tangibility has the largest effect of service quality dimensions on customer loyalty, then responsiveness and finally sympathy.

Computer role in improving the responsiveness and reliability of service "An Empirical Study in managerial offices in TISHREEN university"

This research aims to study the relation between the usage of computer and the quality of service in the managerial office in TISHREEN university by measuring the. A questionnaire of (169) copies has distributed to employees in the university, and another questionnaire has distributed to (247) college students in the university. The main finding of the research can be summarized as follows: - The average of usage the computer in the office and the average of service’s responsiveness and service’s reliability is low. - There is a positive relation between the usage of computer and the quality of services that produce in the managerial office in TESHREEN University.

The Role Of Quality In Customers` Satisfaction With The Provided Banking Services (A Field Study On The Customers Of The Commercial Bank Of Syria In The Governorate Of Lattakia, Using The Gap Models)

This research has aimed to identify the level of quality of banking services provided in the branches of the bank under study, to know the relative importance of the main and subsidiary dimensions of the quality of banking service, and to study the relationship between quality and customer satisfaction. The study relied on the approach of the gap theory, to compare the actual performance of the service provided and the expected performance Of them, the research sample consisted of (314) sample from commercial bank branch clients in Lattakia Governorate. The most important results of the research were as follows: It was found that there are significant differences between the dimensions of perceived and expected quality and at the level of all the main dimensions, and these differences were in favor of the expected quality dimensions, meaning that the quality of banking service meets part of customer expectations, and according to the scale of gaps, the most satisfactory dimensions to customers are: the tangible elements, followed by security Then sympathy, as for the least customer satisfaction, which is reliability and response, and there is a significant relationship between quality and customer satisfaction.