This research deals with the phenomenon of combining rhetoric and poetry at a number of the Gahleon, and the statement of the effect of this combining in their poetry, explaining through the issue of conflict of prestige betweenthe orator and the poe
t in pre-Islamic era, and how this conflict has been compromised between who combined the technocracy, as the research shows the reason oflack of those who gathered between technocracy. The effect of combining in poetry is dealt with research on two levels: the stylistic level, and shows all forms of repetition: repeating letters, words and methods. While appears in the substantive level (moral): the pursuit of incomprehensible, the concentration on thinking and subjects, and the large number of wisdom and wills.
The research presents is an attempt to study the Techniques and tactics of speech
which convince the receiver of its notions and ideas so that he takes them for granted then
it applies them to a historical text which is "the speech of Abullah Ibn Y
ehia, Head of
Ibadyyeh when ruling Yemen". the research also attempts to make a compromise clarifying
both sides of the saying : the theoretical and the practical alongside the tacticse utilized in
persuasion.
The orator\ speaker begins with emotional usages emanated from tribal thoughts that
both the receiver and the sender embrace taking them from Islamic law principles which
evoke fear in the Muslim receiver as they are ready-made arguments. Then they display
emotional mental ones that refrain from grabbing the attention of the receiver but make
him aware of the disappearance of classes' differences with the sender. This happens in
instructional strategies that enabled him to have an impact upon the receiver knowing his
intentions and aim via some data of pragmatic linguistics which rely on argumentation,
verbal acts and subtle expressionistic styles deployed in this same context.
This pragmatic might be the best when it comes to studying his speech, analyzing it,
then unraveling its tools of persuasion taking into account that is a science that studies
language in context.
The research attempts to compromise a linguistic case to be understand able it’s the
theory in phase the formation, and it is the detection hangs in about the image which
appeared in its personality of the oratorical self, the transformations which
occurred on it,
and their application mechanism to a linguistic text which is the speech of AL- HASAN
Ibn ALI Ibn ABI TALEB In Sabatt.
Moreover, The research attempts to set up a compromise that clarifies both sides of
saying: theoretical and practical, so the research to importance indicated the rhetoric in
describing its industry, and seeks to attracting the addresses "receivers" and the impacting
and persuading them, and explain the components of the communication process, and
illustrated the manifestations of the ethos, started with the advanced ethos that pertains to
the person speaking, and through the oratorical ethos, it is the image that the speech
producer tried to construct in the text, to reach the image of the self was formed after the
end of the discourse, which proposed usher naming the post-rhetorical ethos, and how the
recipient rebelled against the preacher when the third verb of the speech act was achieved.
The analytical descriptive and method might sound the perfect way via which one
can get to the speech of AL- HASAN Ibn ALI, analysis of procedural processes in the
study of linguistic phenomena after determining their scope time and environment, and
detecting shifts in the image of the discourse product "ethos" .
The research attempts to approach a linguistic criteria that it's
concepts still in growing phase. It deals with uncovering the
manifestations of the address "recipient" image, the transformations and
the theoretical approach strategy at linguistic text.
