This study aims to reveal the Argumentative Dimension and
mechanism of its formation in the poetic text and deliberative about
the pragmatics laws that govern the poet's awareness and affect its
Social ،as well as showing the impact of Psychologic
al ،culture
and cultural context to the argument text may see beginning a way
from any effort argumentative differentiated in the descriptive
pictorial and if its variety orbital guidance clirsc loses attributes of
which was strongly borne when the ،the collective consciousness
who had an idea and his art mentors of this awareness ،old poet
even if they tried to break free from the cullet.
The research presents is an attempt to study the Techniques and tactics of speech
which convince the receiver of its notions and ideas so that he takes them for granted then
it applies them to a historical text which is "the speech of Abullah Ibn Y
ehia, Head of
Ibadyyeh when ruling Yemen". the research also attempts to make a compromise clarifying
both sides of the saying : the theoretical and the practical alongside the tacticse utilized in
persuasion.
The orator\ speaker begins with emotional usages emanated from tribal thoughts that
both the receiver and the sender embrace taking them from Islamic law principles which
evoke fear in the Muslim receiver as they are ready-made arguments. Then they display
emotional mental ones that refrain from grabbing the attention of the receiver but make
him aware of the disappearance of classes' differences with the sender. This happens in
instructional strategies that enabled him to have an impact upon the receiver knowing his
intentions and aim via some data of pragmatic linguistics which rely on argumentation,
verbal acts and subtle expressionistic styles deployed in this same context.
This pragmatic might be the best when it comes to studying his speech, analyzing it,
then unraveling its tools of persuasion taking into account that is a science that studies
language in context.
نقوم في هذا المقال بتحليل مكونات الإقناع في الإعلان المكتوب (في المجلات), منتهجين لدراسة من أربع خطوات:
في الفصل الأول نقوم بطرح عموميات حول مفهوم الإعلان و مكوناته المختلفة, و في الفصل الثاني نقوم بطرح تحليلين:
الأول خطابي للنص الإعلاني’ والآخر بل
اغي للنص الإعلاني معددين الصور البلاغية التي قد تستخدم في النص الإعلاني مع شرح بسيط لبعض منها.
و في الفصل الثالث ننهي مقالنا بتحليل الصورة الإعلانية بطريقة بلاغية و نتطرق أخيرا لذكر المكونات السيميائية للصورة الإعلانية.
مع الإشارة إلى أننا استندنا في بحثنا على مراجع قديمة لعدم توفر مراجع أحدث في مكتبة جامعة تشرين.
