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The role of marketing information systems in the rationalization of administrative decisions in agricultural facilities in the Syrian coast

دور نُظم المعلومات التسويقيَّة في ترشيد القرارات الإداريَّة في المُنشآت الزراعيَّة في السَّاحل السُّوري

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 Publication date 2015
and research's language is العربية
 Created by Shamra Editor




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This study aimed to analyze the role of a statement and marketing information systems in the production of efficient and effective marketing information necessary to meet the administrative needs of the rationalization of administrative decisions in agricultural facilities in the Syrian coast. To achieve the objectives of the study and answer its questions, we relied on data relevant to the literature and previous relevant studies related to the collection, and the operational framework we have adopted in the preparation of a questionnaire designed for this purpose, and the researcher to conduct the necessary analysis and test hypotheses, and arrive at a set of findings and recommendations:  The existence of some aspects of the decline in the development of effective evidence to identify ways to prove and information processing, which requires management attention to providing the necessary ingredients for the operation of the marketing information system efficiently and effectively.  Low effective use of marketing information systems in the planning and translate the goals and policy-making facilities, which calls for the need for attention to providing the necessary planning and control of information and decision-making governance.  decline in conducting the necessary analysis of the components of the surrounding environment, which affects the quality of decisions taken, and it requires attention to factors surrounding the facility in the preparation and development of marketing information systems, so as to ensure the efficiency and effectiveness of these systems.  The study showed that there is limited attention by agricultural enterprises for the construction of marketing information systems.


Artificial intelligence review:
Research summary
تهدف الدراسة إلى تحليل دور نظم المعلومات التسويقية في تحسين كفاءة وفعالية المعلومات التسويقية اللازمة لترشيد القرارات الإدارية في المنشآت الزراعية في الساحل السوري. لتحقيق أهداف البحث، اعتمد الباحثون على الأدبيات والدراسات السابقة، بالإضافة إلى إعداد استبيان لجمع البيانات. توصلت الدراسة إلى مجموعة من النتائج والتوصيات، منها وجود بعض مظاهر الضعف في تطوير الأدلة اللازمة لتحديد طرق إثبات ومعالجة المعلومات، مما يتطلب اهتمام الإدارة بتوفير المقومات اللازمة لتشغيل نظم المعلومات التسويقية بكفاءة وفعالية. كما أشارت الدراسة إلى أن هناك انخفاضًا في إجراء التحليلات اللازمة لعناصر البيئة المحيطة، مما يؤثر على نوعية القرارات المتخذة، وأوصت بضرورة الاهتمام بالعوامل المحيطة بالمؤسسة عند إعداد وتطوير نظم المعلومات التسويقية لضمان تحقيق كفاءة وفعالية هذه النظم. كما بينت الدراسة أن الاهتمام ببناء نظم المعلومات التسويقية من قبل المنشآت الزراعية ما زال محدودًا.
Critical review
دراسة نقدية: على الرغم من أن الدراسة تقدم تحليلًا شاملًا لدور نظم المعلومات التسويقية في ترشيد القرارات الإدارية في المنشآت الزراعية، إلا أنها تفتقر إلى بعض الجوانب الهامة. على سبيل المثال، لم تتناول الدراسة بشكل كافٍ تأثير التكنولوجيا الحديثة مثل الذكاء الاصطناعي وتحليل البيانات الكبيرة على نظم المعلومات التسويقية. كما أن العينة المستخدمة في الدراسة قد تكون غير كافية لتمثيل جميع المنشآت الزراعية في الساحل السوري، مما قد يؤثر على تعميم النتائج. بالإضافة إلى ذلك، كان من الممكن أن تكون التوصيات أكثر تفصيلًا وقابلة للتنفيذ بشكل أكبر.
Questions related to the research
  1. ما هو الهدف الرئيسي من الدراسة؟

    الهدف الرئيسي من الدراسة هو تحليل دور نظم المعلومات التسويقية في تحسين كفاءة وفعالية المعلومات التسويقية اللازمة لترشيد القرارات الإدارية في المنشآت الزراعية في الساحل السوري.

  2. ما هي المنهجية التي اعتمدت عليها الدراسة لجمع البيانات؟

    اعتمدت الدراسة على الأدبيات والدراسات السابقة، بالإضافة إلى إعداد استبيان لجمع البيانات وتحليلها.

  3. ما هي أبرز النتائج التي توصلت إليها الدراسة؟

    من أبرز النتائج التي توصلت إليها الدراسة هي وجود بعض مظاهر الضعف في تطوير الأدلة اللازمة لتحديد طرق إثبات ومعالجة المعلومات، وانخفاض في إجراء التحليلات اللازمة لعناصر البيئة المحيطة، مما يؤثر على نوعية القرارات المتخذة.

  4. ما هي التوصيات التي قدمتها الدراسة لتحسين نظم المعلومات التسويقية في المنشآت الزراعية؟

    أوصت الدراسة بضرورة الاهتمام بتطوير الأجهزة والبرامج المستخدمة في تشغيل النظام التسويقي، وتشجيع العاملين على تحسين مستواهم الفني والأكاديمي، بالإضافة إلى التوسع في استخدام المعلومات التسويقية في تخطيط العمليات التسويقية ورسم السياسات البيعية المستقبلية.


References used
BANKER, RAJIVD; MITRA, SABYASACHI. Impact of information technology on agricultural commodity Auctions in India. Temple university Philadelphia.2005. P: 103
BULLOCK,J,B; RAY, D; THABET,B. Valuation of crop and live stock, Reports: methodological issues and question. Southern Journal of agriculture economics, vol 14, No 1.1996. P: 13- 19
BURKE, J; RIDDELL, P, J; WESTLAKE, M. Demand for products of irrigated agriculture in Sub. Saharan Africa. Food and agriculture organization of the united nations, Rome. 2006. P: 10- 72
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