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The Effect of the Characteristics of Banking Information Systems in Improving Banking Performance (A field study on real estate banks on the Syrian coast)

دور خصائص نظم المعلومات المصرفية في تحسين الأداء المصرفي (دراسة ميدانية على المصارف العقارية في الساحل السوري)

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 Publication date 2021
  fields Economy
and research's language is العربية
 Created by Shamra Editor




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The aim of the research is to determine the role of the characteristics of banking information systems in improving banking performance in real estate bank branches in the Syrian coast. The researcher followed the descriptive and analytical approach in his study, and a set of methods, including relying on secondary data, and primary through a questionnaire that was developed through the researcher's access to the published literature, and the research community consisted of workers at the upper and middle management levels in the real estate bank branches, and then the SPSS program was relied upon as a tool for analysis Available data. The study found that the real estate bank does not achieve an increase in the size of the market share, and the bank’s management is not keen to provide information to workers that help them in their work at the time they need. The study recommended that the bank should achieve an increase in the size of the market share, by increasing interest in marketing information systems, and the bank’s management must be keen to provide information that helps workers in their work at the time they need, because it improves their performance and this is reflected in the performance The bank in general.


Artificial intelligence review:
Research summary
تهدف هذه الدراسة إلى تحديد دور خصائص نظم المعلومات المصرفية في تحسين الأداء المصرفي في فروع المصارف العقارية في الساحل السوري. استخدم الباحث المنهج الوصفي التحليلي، واعتمد على البيانات الثانوية والأولية من خلال استبانة تم تطويرها، وتم تحليل البيانات باستخدام برنامج SPSS. توصلت الدراسة إلى أن المصرف العقاري لا يحقق زيادة في حجم الحصة السوقية، ولا تحرص إدارة المصرف على تقديم المعلومات للعاملين في الوقت المناسب. أوصت الدراسة بزيادة الاهتمام بنظم المعلومات التسويقية وتقديم المعلومات للعاملين في الوقت المناسب لتحسين الأداء المصرفي. كما أظهرت النتائج أن نظم المعلومات المصرفية تساعد في تحسين أداء المصارف العقارية من خلال اتخاذ القرارات بشكل أفضل وأداء الأعمال بشكل أسرع، ولكنها لا تحقق زيادة في حجم الحصة السوقية. توصي الدراسة بزيادة الاهتمام بنظم المعلومات التسويقية وتقديم المعلومات للعاملين في الوقت المناسب لتحقيق تحسين الأداء المصرفي.
Critical review
دراسة نقدية: على الرغم من أن الدراسة قدمت تحليلاً شاملاً لدور نظم المعلومات المصرفية في تحسين الأداء المصرفي، إلا أنها لم تتناول بشكل كافٍ العوامل الخارجية التي قد تؤثر على الأداء المصرفي مثل البيئة الاقتصادية والسياسية. كما أن الاعتماد الكبير على البيانات الأولية من خلال استبانة قد يكون قد أثر على دقة النتائج. كان من الممكن أن تكون الدراسة أكثر شمولية إذا تضمنت مقابلات مع خبراء في المجال أو تحليل بيانات من مصادر متعددة. بالإضافة إلى ذلك، فإن التوصيات المقدمة كانت عامة ولم تتضمن خطوات تنفيذية محددة يمكن أن تتبعها المصارف لتحسين نظم المعلومات المصرفية.
Questions related to the research
  1. ما هو الهدف الرئيسي من الدراسة؟

    الهدف الرئيسي من الدراسة هو تحديد دور خصائص نظم المعلومات المصرفية في تحسين الأداء المصرفي في فروع المصارف العقارية في الساحل السوري.

  2. ما هي المنهجية التي اتبعها الباحث في الدراسة؟

    اتبع الباحث المنهج الوصفي التحليلي واعتمد على البيانات الثانوية والأولية من خلال استبانة تم تطويرها، وتم تحليل البيانات باستخدام برنامج SPSS.

  3. ما هي النتائج الرئيسية التي توصلت إليها الدراسة؟

    توصلت الدراسة إلى أن المصرف العقاري لا يحقق زيادة في حجم الحصة السوقية، ولا تحرص إدارة المصرف على تقديم المعلومات للعاملين في الوقت المناسب. كما أظهرت أن نظم المعلومات المصرفية تساعد في تحسين أداء المصارف العقارية من خلال اتخاذ القرارات بشكل أفضل وأداء الأعمال بشكل أسرع.

  4. ما هي التوصيات التي قدمتها الدراسة لتحسين الأداء المصرفي؟

    أوصت الدراسة بزيادة الاهتمام بنظم المعلومات التسويقية وتقديم المعلومات للعاملين في الوقت المناسب لتحسين الأداء المصرفي.


References used
Woodburn, D. Engaging marketing performance measurement,Measuring Business Excellence.the Journal of Organizational Performance Management, Vol. 8, No. 4, 2004, p63.
Al-Sarran, Raad Hassan. The Globalization of Banking Services Quality.Dar Al Warraq, Amman, Jordan, 2007.
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