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Register a new userThe impact of Marketing information systems on decision making A field study of food packing facilities in the Syrian coast
تأثير نظم المعلومات التسويقيَّة في اتخاذ القرار (دراسة ميدانية لمنشآت تعبئة المواد الغذائية في الساحل السوري)
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Added by
Aِl-Baath University ورقة بحثية
Publication date
2016
fields
Agrarian Economy
and research's language is
العربية
Created by
Shamra Editor
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تعد نظم المعلومات التسويقية حجر الأساس باتخاذ القرارات اللازمة لتشغيل المنشآت، و بالتالي رفع الكفاءة و الفعالية المنشأة موضع الاعتبار. تم التوصية بضرورة سعي المنشآت إلى تطويرهىيكلها التنظيمي، و الابتعاد به عن حالة الجمود و الرسمية المفرطة في العمل و في العلاقات، و الاتجاه نحو هياكل أكثر مرونة و لا مركزية في اتخاذ القرارات و تبادل المعلومات، و الابتعاد عن القواعد و المعايير الرسمية المتعددة و ذلك لخدمة و ترشيد القرارات المتخذة. و أن الحصول على المعلومة الاقتصادية ذات القيمة و المصداقية في الوقت المناسب يسمح للقائم بالعملية التسويقية ترشيد و توجيه الأنشطة المطلوب تحقيقها إلى أقصى حد، مما يلزم المنشأة أن تكون مدركة لأهمية توفير نظام معلومات تسويقي فعال يجعلها تتحكم في صيرورة عملية اتخاذ القرار، و يقلل الوقت و الجهد الذي يبذله المسؤول في البحث عن المعلومات و تحليلها، و يمكن من القدرة على تقييم احتمالات المستقبل، و مواجهة التغيرات البيئية.
The Marketing information systems are considered the backbone of decision making, particularly these needed to run facilities with higher efficiency and effectiveness of marketing process. The study recommends that the served facilities ought to develop the organizational structure, in away leaving the routine more over forwarding towards more flexible structures, and decentralization in decision making. As well as getting rid of operation standards, standing in the hand in order to rationalization of the decision made. And getting the valuable, credibility and economic information at suitable time allows to rationalization and directing activities the existing process of marketing the rationalization and directing activities to achieve at higher level, This enforce the facility to be awareness to the importance of providing effective marketing information system, This make it able to govern the process of decision making, reduce the time and effort which is responsible for search from information and analysis it, and enable it be able to assess the prospects for the future, and the face of environmental changes.
References used
BANKER, R; MITRA, S 2005 Impact of information technology on agricultural commodity Auctions in India, Journal of agriculture economics, Vol 12 (3), Temple university Philadelphia,103
BULLOCK,J; RAY, D; THABET,B 7982 Valuation of crop and live stock, Reports: methodological issues and question. Southern Journal of agriculture economics, vol 14, (1), 13- 19
BURKE, J; RIDDELL, P, J; WESTLAKE, M, 2006 -Demand for products of irrigated agriculture in Sub. Saharan Africa. Food and agriculture organization of the united nations, Rome,10- 72
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