The Marketing information systems are considered the backbone
of decision making, particularly these needed to run facilities with
higher efficiency and effectiveness of marketing process. The study
recommends that the served facilities ought to d
evelop the
organizational structure, in away leaving the routine more over
forwarding towards more flexible structures, and decentralization in
decision making. As well as getting rid of operation standards,
standing in the hand in order to rationalization of the decision made.
And getting the valuable, credibility and economic information at
suitable time allows to rationalization and directing activities the
existing process of marketing the rationalization and directing
activities to achieve at higher level, This enforce the facility to be
awareness to the importance of providing effective marketing
information system, This make it able to govern the process of
decision making, reduce the time and effort which is responsible for
search from information and analysis it, and enable it be able to
assess the prospects for the future, and the face of environmental
changes.
