The purpose of this study is to Measure privet insurance companies
in Syria degree of commitment to marketing effectiveness
dimensions recording to Kotler’s model which involve Customer
Philosophy, operational efficiency, strategic orientation, ad
equate
marketing information and integrated marketing organization, and
that is according to the opinions of marketers and employees in
these companies through preparing a questionnaire which had been
refined and verified of its credibility. The study concluded a main
result, which is that Syrian privet insurance companies adopted
marketing effectiveness when they market there services , Finally
the study came up with a number of Recommendations, that can
lead to improve the reality of marketing practices in the private
insurance companies in Syria.
