Subscribe to the gold package and get unlimited access to Shamra Academy
Register a new userMarketing Effectiveness Valuation in Syrian Privet Insurance Companies
تقييم فعالية التسويق في شركات التأمين الخاصة السورية
1446
4 335
0
(
0
)
Authors
أحمد عبدالله دعاس( باحث )
Created by
Shamra Editor
Ask ChatGPT about the research
هدفت الدراسة إلى قياس مدى التزام شركات التأمين الخاصة السورية بأبعاد فعالية التسويق وفق نموذج كوتمر و المتمثلة في: فلسفة العميل، الكفاءة التشغيلية، التوجه الاستراتيجي، المعلومات التسويقية الوافية، التنظيم التسويقي المتكامل عند تسويق خدماتها التأمينية و ذلك من وجهة نظر العاملين و المسوقين في هذه الشركات و ذلك من خلال استبانة تم تصميمها و التأكد من ثباتها و صلاحيتها لأغراض البحث و خلصت الدراسة إلى عدة نتائج أهمها تبني شركات التأمين الخاصة لأبعاد فعالية التسويق عند تسويق خدماتها التأمينية من وجهة نظر العينة المدروسة مع وجود توجه لبعض الأبعاد اكثر من غيرها و انتهت الدراسة إلى مجموعة من التوصيات التي من الممكن أن تؤدي إلى تحسين واقع الممارسات التسويقية في شركات التأمين الخاصة السورية.
The purpose of this study is to Measure privet insurance companies in Syria degree of commitment to marketing effectiveness dimensions recording to Kotler’s model which involve Customer Philosophy, operational efficiency, strategic orientation, adequate marketing information and integrated marketing organization, and that is according to the opinions of marketers and employees in these companies through preparing a questionnaire which had been refined and verified of its credibility. The study concluded a main result, which is that Syrian privet insurance companies adopted marketing effectiveness when they market there services , Finally the study came up with a number of Recommendations, that can lead to improve the reality of marketing practices in the private insurance companies in Syria.
Artificial intelligence review:
Research summary
هدفت الدراسة إلى تقييم مدى التزام شركات التأمين الخاصة السورية بأبعاد فعالية التسويق وفق نموذج كوتلر، والتي تشمل فلسفة العميل، الكفاءة التشغيلية، التوجه الاستراتيجي، المعلومات التسويقية الوافية، والتنظيم التسويقي المتكامل. استخدمت الدراسة استبانة تم تصميمها والتحقق من ثباتها وصلاحيتها، وتم توزيعها على 92 من العاملين والمسوقين في شركات التأمين الخاصة السورية. خلصت الدراسة إلى أن هذه الشركات تتبنى أبعاد فعالية التسويق عند تسويق خدماتها التأمينية، مع وجود تفاوت في الاهتمام ببعض الأبعاد أكثر من غيرها. كما قدمت الدراسة مجموعة من التوصيات لتحسين الممارسات التسويقية في هذه الشركات، منها التركيز على التدريب والتأهيل، وضع معايير لجودة الخدمات التأمينية، وتطوير منتجات تأمينية جديدة تتماشى مع متطلبات السوق السورية الحالية.
Critical review
دراسة نقدية: تعتبر الدراسة مفيدة في تسليط الضوء على فعالية التسويق في شركات التأمين الخاصة السورية، إلا أنها تعتمد بشكل كبير على آراء العاملين والمسوقين في هذه الشركات، مما قد يؤدي إلى تحيز في النتائج. كما أن الدراسة لم تتناول بشكل كافٍ تأثير العوامل الخارجية مثل الظروف الاقتصادية والسياسية على فعالية التسويق. بالإضافة إلى ذلك، يمكن أن تكون التوصيات المقدمة أكثر تفصيلًا وتحديدًا لتكون قابلة للتنفيذ بشكل أفضل.
Questions related to the research
-
ما هي الأبعاد الخمسة لفعالية التسويق وفق نموذج كوتلر؟
الأبعاد الخمسة هي فلسفة العميل، الكفاءة التشغيلية، التوجه الاستراتيجي، المعلومات التسويقية الوافية، والتنظيم التسويقي المتكامل.
-
ما هي أهم النتائج التي توصلت إليها الدراسة؟
توصلت الدراسة إلى أن شركات التأمين الخاصة السورية تتبنى أبعاد فعالية التسويق عند تسويق خدماتها التأمينية، مع تفاوت في الاهتمام ببعض الأبعاد أكثر من غيرها.
-
ما هي التوصيات التي قدمتها الدراسة لتحسين الممارسات التسويقية في شركات التأمين الخاصة السورية؟
التوصيات تشمل التركيز على التدريب والتأهيل، وضع معايير لجودة الخدمات التأمينية، وتطوير منتجات تأمينية جديدة تتماشى مع متطلبات السوق السورية الحالية.
-
ما هي المنهجية التي استخدمتها الدراسة لجمع البيانات وتحليلها؟
استخدمت الدراسة استبانة تم تصميمها والتحقق من ثباتها وصلاحيتها، وتم توزيعها على 92 من العاملين والمسوقين في شركات التأمين الخاصة السورية، وتم تحليل البيانات باستخدام الحزمة الإحصائية للعلوم الاجتماعية (SPSS).
References used
Abdalelah S. Saaty & Zaid Ahmad Ansari,2011, Factors Critical in Marketing Strategies of Insurance Companies in Saudi Arabia, International Journal of Marketing Studies, Vol. 3, No. 3; August 2011,p.p 104-121
Miao,Duan, 2012, Strategic management and Marketing Strategy in Insurance Companies,Lahden Ammattikeakoulu. Available at www.ssrn.com
Christopher,Levelock and Jochen, Wirtz,2007,services Marketing-People –technology-strategy, Prentice Hall
rate research
Read More
The purpose of this study is know the role of marketing policies
that related with product, price, distribution and promotion on
costumer decision in privet insurance companies in Syria,
through preparing a questionnaire which had been refined and
verified of its credibility. The study concluded a main result,
which is that there is effect of Four marketing policies on
costumer decision of Syrian privet insurance companies, the
promotion policy came first in terms of importance followed by
pricing, distribution and finally the product. Finally the study
came up with a number of Recommendations, that can lead to
improve the reality of marketing practices in the private
insurance companies in Syria.
This study tries to see if there is a possible relationship between liquidity, solvency as well as administrative efficiency and profitability ratios of private insurance companies during the period (2009-2013).The study tries to do so, using methods
of statistical and financial analysis, particularly SPSS statistical software. Annual changes are calculated for each of the ratios studied, in addition to the average rate of change or growth during the period studied. The relationship between each of the ratios studied (liquidity, solvency, and administrative efficiency) and profitability is also analyzed to see the effect of each of these ratios on profitability, using simple regression. The most influential figure affecting profitability is then determined using multiple regression.
The study concluds that the relationship between the ratio of liquidity and profitability of the insurance companies is an inverse relationship, very durable and statistically significant. The relationship between the ratio of the solvency and profitability of insurance companies is a positive relationship, very tough and statistically significant, while the relationship between ratio of administrative efficiency and profitability of insurance companies is a positive relationship, very strong and statistically significant. The solvency ratio is the most influential in the insurance companies. This confirms that the nature of the work in insurance companies is based on the principle of return and risk.
The study recommends encouraging scientific research in the field of insurance, and the adoption of global studies related to insurance. It suggests work in coordination with universities and institutes to hold specialized seminars, meetings and distribute pamphlets to spread awareness of insurance. It also recommends that insurance companies work to diversify their investments and abandon conservative policies. The research also recommends activation of the partnership between the insurance companies and local banks as a way to contribute to achieving economic and social development.
This research aims to identify the factors affecting the profitability of insurance
companies operating in Syria, a contribution to assist the management of those companies
to create the appropriate environment to ensure these companies to sustain
and success in
achieving their objectives and achieving the desired economic development.
To achieve the purpose of the study, data was collected from insurance companies
operating in Syria, two companies were excluded from the study, Oqaila Takaful Insurance
Company because of its commitment to the principles of Islamic law, and the General
Syrian Insurance Corporation because of the lack of of its financial data. The study period
spanned from 2009 to 2013. For the purpose of the study data analysis was used a Panel
Data model namely the pooled regression. The data were analyzed based on Eviews7.
Results of the study showed that both the political crisis and investments positively
affect the profitability of the company, while the leverage negatively affect the profitability
of insurance companies, the company's size and liquidity, did not show an effect on the
profitability of insurance companies.
This study aims to evaluate the Saudi insurance companies, according to American
Insurance Regulatory Information System (IRIS).
The study results showed that the researched companies suffer from the absence of
stability in their performance and a
ctivities, due to the great differentials in the volumes of
their portfolios from one year to another, also the study showed that these companies
suffered a great degradation in the profitability of their insurance business, despite the
increase in their collection and development rates, and degradation in the loss rates of these
business, and they depend on the profits of their investment activities to a very large extent
to cover the reduction in their underwriting business, and the Saudi market is unable to
absorb these huge development and expansion in the number of the companies and their
volumes.
The study concluded that Saudi insurance companies don't go in compliance with the
performance standards of the American insurance business, and by performing the test of
one way analysis of variation (One-Way ANOVA), to study the differentials between the
performance of the researched companies, it was proved that there isn't a significant
differences between the performance of the Takaful, cooperative insurance and cooperative
reinsurance companies, and there is a significant differences between the performance of
the Takaful reinsurance companies and the other types of companies.
The Study aimed to explore the potential effect of following marketing performance indicators in achieving competitive performance in general; though, the author applied the study on group of insurance companies in Syria through distributing /110/ qu
estionnaires to their employees; the study conducted some results: there is a significant effect for the marketing performance on the competitive performance, and that there is significant differences between the questioned one about their view to the marketing performance and competitive performance according to the experience.
Log in to be able to interact and post comments
comments
Fetching comments
Sign in to be able to follow your search criteria
