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Register a new userأثر العوامل الديموغرافية والسيكولوجية المتعلقة بتجزئة السوق على رضا العميل ( دراسة حالة سيريتل)
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Syrian Virtual University رسالة ماجستير
Publication date
2012
fields
Business Management
and research's language is
العربية
Created by
Shamra Editor
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الغاية من هذا البحث هو دراسة تجزئة السوق في سيرياتل وفحص الاستراتيجيات الفعالة لاستهداف العملاء بعروض مختلفة وتقسيمهم إلى مجموعات عدة تتناسب وأذواقهم وطباعهم وطريقة عيشهم
No English abstract
References used
رزق الله عايدة نخلة (2002) دليل الباحثين في التحليل الإحصائي الاختيار والتفسير البيان لل
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الهدف إجراء دراسة يقف من خلالها على واقع الاغتراب الوظيفي للعاملين في شركة سيريتل للاتصالات و تحديد مدى علاقته بالثقافة التنظيمية و ذلك لأهمية مفهوم الاغتراب الوظيفي للآثار السلبية المتوقعة نتيجة وجوده على الفرد و على المنظمة التي يعمل بها.
This paper deals with the insurance sector in the Syrian Arab
Republic during the period between 1990-2012, we studied the
impact of economic and demographic factors on the demand for life
insurance size.
It was considered the volume of life insu
rance premiums indication
of the size of the demand for life insurance, also we study the
impact of some determinants on the demand / income -
unemployment - interest rate - inflation - life expectations -
education - urbanization /. A statistical analysis by spss to study
variables program was carried out, in order to reach the most
important determinants affecting the insurance demand, income and
the inflation and the interest rate are the most effective determinant
in influencing the insurance demand, While statistically significant
for the rest of determinants effect does not appear.
The theories of the microstructure en able us to analyze the way an equity market is
working to give us the right directions to be taken and answer the following questions:
According to which criteria can we evaluate the performance of a an exchang
e structure, in
this case, the continuous electronic system? What are its effects on the quality of a young
emerging market in terms of liquidity and informational efficiency? The objective of this
research is the empirical analysis of the role of the continuous electronic exchange system
on an emerging market. This research is elaborated around a microstructural analysis of an
equity market, which are studied in a continuous exchange system driven by orders. We
continue then with an event study applied to the Tunis Stock Exchange in order to check
the effects on the performance of the market of the microstructural changes carried out by
introducing the new continuous system NCS. This event was associated with a short-term
negative market liquidity appreciation at the announcement of the transition to the
electronic system, while the impact was positive in the medium and long term.
The aim of this research is to learn about the reality of the talent
management application in the five star hotels in Damascus and
the role played by this application in achieving customer
satisfaction, as customer satisfaction is now a key deter
minant of
its survival and continuation in the market. The research problem
is summarized as follows: Do these hotels depend on talent and
management and how does this affect customer satisfaction?
This research aims at studying the relationship between the industrial demographic
variables as it is one of the most important Syrian economic sectors and the most laboremployment,
and the inputs of this sector in particular and the inputs of the
rest of the
economic sectors.
A number of results were found, most notably the existence of a statistically significant
relationship between the inputs of the industrial sector and the total number of workers in
the industrial sector, and the relationship between these inputs and the qualitative, sectoral
and educational structure of the industrial sector.
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