يتناول البحث خدمة الضمان التي تعد من الموضوعات الأساسية التي تسهم في بناء قرار الشراء لدى العميل, و تعزيز رضا العميل و بناء علاقة طويلة الأمد معه بما يسهم في الوصول إلى ولائه العميل. إذ جرى تعرف على مضمون خدمة الضمان و أهدافها و دورها في التأثير على رضا العملاء, و تعرف على الشركات و الجهات التي تقدم خدمة الضمان, كما جرى تعرف على مفهوم الرضا لدى
العملاء و العوامل التي تؤثر به, و قد تم التوصل في البحث إلى وجود تأثير قوي بين توافر خدمة الضمان التي تقدمها الشركات و تعزيز رضا, عملائها. و إلى وجود تأثير جوهري بين مدة خدمة الضمان التي تقدمها الشركات و تعزيز رضا عملائها.
The research security service, one of the key issues that contribute to the
construction of the purchase decision at the client, and enhance customer
satisfaction and building long-term relationship with him, including contributing to
the achievement of customer loyalty. Where was identified the substance of the
security service, objectives and its role in influencing customer satisfaction, and to
identify the companies and entities that provide security service, as identified on the
concept of customer satisfaction and the factors affecting it, has been reached in the
search to a strong influence between the availability of insurance service provided by
the companies and enhance satisfaction, our customers. And the existence of a
significant effect between the security service provided by the companies and
enhance customer satisfaction.
References used
ذكي, خليل المساعد. "التسويق بالمفهوم الشامل" . ط 1, دار زهران للنشر, عمان, الأردن, .1997
Evrard. P. le maire. "Modèles et Décision en Marketing". DUNOD, Paris, 1976
Kotler, Gary Armstrong. Marketing: An Introduction 8th Edition. 2007
This study aims to identify the impact of the quality of banking service dimensions (tangibles, reliability, assurance, empathy and responsiveness) on customer satisfaction in the Bank of Syria and Overseas.
The objective of this study is to determine the impact of the quality of banking services on the satisfaction of customers in governmental commercial banks in Aleppo and to make the necessary recommendations in order to achieve the best performance o
This research aims to study the impact of physical evidence in
achieving customer satisfaction and so on Kiwan Palace restaurant
in Damascus. The researcher has distributed 130 questionnaires
to a group of attendees of this restaurant was which (116)
refundable and valid for the analysis of a questionnaire which
accounted for 89.23% of the total covered by the research which
is a good ratio.
In a typical customer service chat scenario, customers contact a support center to ask for help or raise complaints, and human agents try to solve the issues. In most cases, at the end of the conversation, agents are asked to write a short summary em
The research aims to analyze the reality of the health service in the Syrian private
hospitals in Lattakia City; by answering the following questions:
* What is the level of the health service in hospitals in terms of the availability of the
follo