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Register a new userThe Attitudes of Jordanians Towards the Performance of Mass Media: A Survey Study
اتجاهات الأردنيين نحو الأداء الإعلامي دراسة استطلاعية
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Added by
Damascus University ورقة بحثية
Publication date
2008
fields
Media
and research's language is
العربية
Created by
Shamra Editor
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استهدفت هذه الدراسة الاستطلاعية الكشف عن اتجاهات الأردنيين نحو أداء وسائل الإعلام الأردنية اتجاه عدد من الموضوعات و القضايا الاقتصادية و الاجتماعية و السياسية و الأمنية، و الكشف عن العلاقة بين هذه الاتجاهات و بين الخصائص الديمغرافية لأفراد عينة الجمهور العام. و كون الدراسة استطلاعية، استُخدِم المنهج الوصفي التحليلي، و بعض الأدوات الإحصائية و العمليات الحسابية البسيطة مثل: النسب المئوية و التكرارات و الجداول المتقاطعة و متوسط الاتجاهات و التباين الأحادي.
The aim of this study is to measure and analyze Jordanian attitudes towards the performance of mass media with respect to economic, political, social, and security factors, and, to examine correlations between the attitudes of the national sample and demographic variables. The descriptive analytical approach and a number of statistical tools, such as, frequencies, means, t-test, and ANOVA are used. Regarding the sample, it includes two categories: the national sample which is composed of an aggregate, stratified random one, and the decision-making and opinion leaders sample.
References used
السلمي، علي ( 1973 )، السلوك الإنساني في الإدارة، القاهرة، دار المعارف بمصر.
الموسى، عصام سليمان( 2003 )، الإعلام والمجتمع: دراسات في الإعلام الأردني والعربي والدولي. عمان ، وزارة الثقافة.
Mccombs, Maxwell and Donatd Show (1975). The Agenda Setting Function of Mass Communication, Syracuse, N.Y
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