Do you want to publish a course? Click here

The impact of internet marketing obstacles the intention of e-procurement “A field study on students of the collages in Tartous”

تأثير معوقات التسويق عبر الإنترنت على نية الشراء الإلكتروني "دراسة ميدانية على طلاب الكليات في طرطوس"

3493   3   357   0 ( 0 )
 Publication date 2015
and research's language is العربية
 Created by Shamra Editor




Ask ChatGPT about the research

The objective of this research is to identify the obstacles to the use of internet marketing by individuals, has been relying on descriptive analytical method, a questionnaire was developed and make sure of his sincerity and the persistence coefficient, the questionnaire was distributed to the students of the Faculty the second of Economy in Tartous, in order to obtain necessary data for the study. The study found the following results: There were no statistically significant differences between (the Internet infrastructure, the expected risk, distrust for electronic marketing, legislation and laws) and the faith in e-procurement, while no statistically significant relationship between the weakness of experience and awareness of internet marketing and intent in e-procurement and these results back to the nature of the sample taken. The study was presented a set of recommendations including: the need to raise awareness of and confidence in scientific knowledge about the importance of internet marketing, and the need to increase awareness of the importance of the use of computer.


Artificial intelligence review:
Research summary
تهدف الدراسة إلى استكشاف العوامل التي تعيق استخدام التسويق عبر الإنترنت وتأثيرها على نية الشراء الإلكتروني بين طلاب الكليات في طرطوس. استخدم الباحثان المنهج الوصفي وقاما بتطوير استبانة تم توزيعها على عينة من طلاب كلية الاقتصاد الثانية في طرطوس. أظهرت النتائج أن هناك علاقة ذات دلالة إحصائية بين ضعف الخبرة والوعي بالتسويق عبر الإنترنت والنية في الشراء الإلكتروني، بينما لم تظهر علاقة ذات دلالة إحصائية بين البنية التحتية للإنترنت، المخاطر المتوقعة، عدم الثقة بالتسويق عبر الإنترنت، والتشريعات والقوانين وبين النية في الشراء الإلكتروني. أوصت الدراسة بضرورة نشر الوعي والثقة والمعرفة العلمية بأهمية التسويق عبر الإنترنت، وتحسين البنية التحتية للإنترنت، ووضع تشريعات وقوانين تنظم التسويق الإلكتروني وتحمي المستهلكين من الاحتيال.
Critical review
دراسة نقدية: الدراسة قدمت إسهاماً مهماً في فهم معوقات التسويق عبر الإنترنت وتأثيرها على نية الشراء الإلكتروني، خاصة في سياق محلي كسوريا. ومع ذلك، يمكن توجيه بعض الانتقادات البناءة. أولاً، حجم العينة كان صغيراً نسبياً (60 استبانة صالحة للتحليل)، مما قد يؤثر على تعميم النتائج. ثانياً، الدراسة ركزت فقط على طلاب كلية الاقتصاد، مما قد لا يعكس تنوع الفئات العمرية والمهنية الأخرى. ثالثاً، لم تتناول الدراسة تأثير العوامل الثقافية والاجتماعية بشكل كافٍ، والتي قد تكون لها تأثير كبير على نية الشراء الإلكتروني. وأخيراً، كان من الممكن استخدام مناهج بحثية متنوعة مثل المقابلات أو الدراسات الطولية للحصول على نتائج أكثر شمولية.
Questions related to the research
  1. ما هي العوامل التي وجدت الدراسة أنها تؤثر على نية الشراء الإلكتروني؟

    وجدت الدراسة أن ضعف الخبرة والوعي بالتسويق عبر الإنترنت لهما تأثير معنوي على نية الشراء الإلكتروني.

  2. هل هناك علاقة بين البنية التحتية للإنترنت والنية في الشراء الإلكتروني وفقاً للدراسة؟

    لا، لم تجد الدراسة علاقة ذات دلالة إحصائية بين البنية التحتية للإنترنت والنية في الشراء الإلكتروني.

  3. ما هي التوصيات الرئيسية التي قدمتها الدراسة؟

    أوصت الدراسة بضرورة نشر الوعي والثقة والمعرفة العلمية بأهمية التسويق عبر الإنترنت، وتحسين البنية التحتية للإنترنت، ووضع تشريعات وقوانين تنظم التسويق الإلكتروني وتحمي المستهلكين من الاحتيال.

  4. ما هو المنهج البحثي الذي استخدمه الباحثان في هذه الدراسة؟

    استخدم الباحثان المنهج الوصفي في إعداد هذه الدراسة.


References used
CUNNINGHAM, L. ; GERLACH , J. ; HARPER, M. ; YOUNG, C. Perceived risk and the consumer buying process : internet airline reservations, International Journal of service industry management , ( on – line). 16 (4).(Available:file://A Emerald.Host:Htm,2005
KOTLER,P. & ARMSTRONG,G. Principles of marketing. 12th.ed.,Prentice-Hall, Inc., New Jersy,USA, 2008,722
KOTLER,P. marketing management, 12th.ed.,prentice hall,new jersey, USA, 2006,446
rate research

Read More

Organizations continuously seek to improve their performance in order to ensure their growth and stability in the market, especially in light of the risk and uncertainty which both of them have an adversely affects on the performance of organizatio ns. Consequently, organizations have to adapt mechanisms enable them coping with uncertainty situation and its consequences. This study aimed to investigate the impact of the strategic flexibility on the performance of insurance companies in Tartous, it has been getting the data had collected through a questionnaire which designed to measure the strategic flexibility, and to measure overall performance (efficiency and effectiveness), questionnaire had distributed to managers and heads of departments at insurance companies in Tartous city. SPSS (18) was used for data analyzing. The study showed a significant relationship between both (initiative strategic flexibility – reaction flexibility) and efficient performance in insurance companies , the value of the correlation coefficient between independent variables and the dependent variable (efficiency) was r= 0.569, (a positive correlation), and the coefficient of determination r 2 = 32.3%, that means the independent variable (strategic flexibility) explains 32.3% of dependent variable changes of (the efficiency) and remainder Complement ratio relates to other factors did not note by this study. In addition to that, study showed a significant relationship between (both (initiative strategic flexibility – reaction flexibility) effectiveness at insurance companies, the value of the correlation coefficient between independent variables and the dependent variable (effectiveness) was r= 0.74, a positive correlation, and the coefficient of determination r 2 =54.8%. That means the independent variable (strategic flexibility) explains 32.3% of dependent variable changes of (the effectiveness) and remainder Complement ratio relates to other factors did not note by this study.
This study aimed to explain the effect of educational service quality at Al Baath university students' satisfaction. In order to achieve the aims of this study, a specific questionnaire was developed and circulated sample of students in Al Baath University. ( 300 ) usable questionnaires were retried out of the ( 384 ) circulated, with represent ( 80 % ) response rate.
This research aims at identifying the obstacles facing graduate students when they use the Internet for the purposes of scientific research by answering the following questions: 1 - What are the obstacles faced by graduate students while using the Internet for research purposes? 2 - Is there a difference between the answers of graduate students as regardschallenging the obstacles they face when using the Internet for the purposes of scientific research? The research employs descriptive analytical method by using questionnaires composed of (30) distributed over three areas, the research found the following results: 1 - Most resolution phrases constituted obstacles to graduate students when using the Internet for the purposes of scientific research substantially and medium. 2 - There are no statistically significant differences between the mean of graduate students’ answers at the University of Damascus concerning their challenge for degrees of constraints of Internet use in scientific research; there are significant differences between the mean of students’ answers concerning their challenge for degrees of constraints of Internet use in scientific research due to the academic variable level in favor of Ph.D. students.
The research aims to study the effect of using immersive marketing techniques on the purchasing decision-making process, through its five stages, which include: the problem awareness stage, information gathering, alternatives evaluation, purchasing d ecision making, post-purchase behavior. The study adopted the descriptive and analytical approach to characterize the study variables, and the study also adopted the statistical method in processing the primary data that was collected using the questionnaire that was distributed intentionally sample of clients who meet the study requirement using modern marketing applications. Individuals using these applications. The researcher reached several results, the most important of which are: There is a good effect of using immersive marketing techniques on all stages of the purchase decision-making process. However, the level of confidence of the respondents in acquiring products through these applications is average, and appropriate payment methods are not available for the acquisition of these products due to the lack of electronic payment facilities. For Syrian customers, the equipment supporting Syrian marketing techniques is not well available.
comments
Fetching comments Fetching comments
Sign in to be able to follow your search criteria
mircosoft-partner

هل ترغب بارسال اشعارات عن اخر التحديثات في شمرا-اكاديميا