يهدف البحث إلى تقييم واقع الخدمات المقدمة من مركز اتصال طرطوس في الساحل السوري, و ذلك باستخدام مقياس أداء الخدمة SERVPERF لقياس جودة الخدمة المدركة. تم جمع بيانات البحث باستخدام استبيان, حيث تم توزيع (200) استبانة, و بلغ عدد الاستبيانات المسترجعة و الصالحة للتحليل ( 179 ), أي ما نسبته ( 89.5 ).
This research aims at evaluating service quality at tartous call
center in Syrian Coast. This is achieved by concentrating on the
service performance ( SERVPERF) to measure the recognized
service quality. The data for this research were collected using a
questionnaire . 200 had been distributed. 179 were returned, which
amounts for 89.5% of the distributed questionnaires.
References used
AFSHAR, A; ALIGHLI, M,2015- An Investigation of Relationship between Service Quality and Satisfaction in Car Insurance Industry., Journal of Applied Environment and Biological Science, 5(8), 218-224
AGARWAL, S; BHARDWAJ, G ,2014-. Gap Analysis Between Customer Expectation & Employee Perception on impact of Various Service Dimensions on Customer Satisfaction. International of Management, 2(12) ,27-41
AGARWAL, S; SINGH, D; THAKUAR, k ,2013-. Performance Indicators and Customer Satisfaction: with Special Reference to Selected Call Centers of India,. International Journal of Arts and Commerce, 2(2), 13-26
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