Coins are considered as one of the most important types of applied arts. Modern age culture not only searches for beauty in plastic arts, but also in applied arts. As every applied art work swings between functionality and aestheticism, an artist see
ks to upgrade the aesthetic value of applied fine work for many purposes, mainly to market the work, and to make the aesthetic value itself as an aim to meet self-tendency and reveal skills and innovations. Industry related aesthetics has emerged in modern
time called industrial aesthetics, the famous theorists of which were Jean Bar Telmy and Charl Lalu.
Consequently, this research has come to refer to writing as a key element in shaping coins. It also underlines the importance of such an element to render an aesthetic value for coins in addition their originally functional value, starting from the emergence of coins and the need for writing as a coin element and then the development of the concepts and dimensions of such writing through time to the present time.
The research deals with the aesthetics of the artistic image in the
prose text of the Umayyad period and how did it add more poetry to
prose;
This is because of the large number of images analogous and
metaphorical and canonical.
This research attempts at focusing on the sing concept by the French philosopher
Jacques Derrida and how he tried to present a different critical reading of this concept,
busy answering the question and looking for new horizons of this critical rea
ding that gose
beyond the structural closure. this will be through a reading strategy that enables us to open
up to the text and its multiplicities. So this research firstly introduces the concept as done
by Derrida then proceeds to discuss the role of reader being one deadly strategy in creating
or producing the sing, being one product of the text, and his ability to recall the memory.
All of this is to clarify the distance among texts which the textual horizon creates, since its
role dose not have to do only with the strength of sing as in difference but also it contains a
structural motive.The sign is created once the effect and the one who is put away are traced
down and thus creates enterainment among texts. Consequently, reading becomes an
aesthetic experience that reconstructs the text anew till we get in this research to
accumulative results in a conclusion that presents some of the ideas we ended up with
when tacking this issue.