Coins are considered as one of the most important types of applied arts. Modern age culture not only searches for beauty in plastic arts, but also in applied arts. As every applied art work swings between functionality and aestheticism, an artist see
ks to upgrade the aesthetic value of applied fine work for many purposes, mainly to market the work, and to make the aesthetic value itself as an aim to meet self-tendency and reveal skills and innovations. Industry related aesthetics has emerged in modern
time called industrial aesthetics, the famous theorists of which were Jean Bar Telmy and Charl Lalu.
Consequently, this research has come to refer to writing as a key element in shaping coins. It also underlines the importance of such an element to render an aesthetic value for coins in addition their originally functional value, starting from the emergence of coins and the need for writing as a coin element and then the development of the concepts and dimensions of such writing through time to the present time.
This research focuses on the phenomenon of diversity and multi-culture through the work environment of the ministry of industry, through the behavior of individuals and how different the culture and the diversity of ideas, skills and creativity and
its impact on performance.
The researcher depends on a sector of workers at the ministry of industry consisted of (150) workers on top of their work during the sixth month of the current year (2013) in order to identify the impact of the manifestations diversity (both demographic and cultural in this environment) on the performance of workers.
The researcher used the analytical method and descriptive manner in the analysis of data prepared in accordance to juried survey and is composed of two main pillars, first of the manifestations of diversity (demographic and cultural) in the work environment, and the other of productivity, using certain statistical methods: Test (T-TEST) for two independent samples, and testing of variance (ANOVA), and the alpha-Cronbach coefficient to test the stability of scale search tool. The search found the following results:
- The manifestation of the demographic diversity does affect positively the performance of workers at the ministry of industry except for the working status doesn't affect the performance.- The manifestation of the demographic diversity affects positively the productivity of workers at the ministry of industry.
The researcher recommends the following:
- The need to absorb the concept of aspects of demographic diversity and cultural diversity as an important concept in the present time in all public sectors.
-The necessity of activating the role of human resources management at the ministry of industry.
