This study aimed to know the role of quality of hotel services in
improving the revenues of the hotels in Damascus in 2017 by
determining the quality of hotel services and tools, determining
hotel revenues and determining the relationship between the quality
of hotel service and improving revenues.
This research aimed to monitor and analyze press coverage of the issue of price
inflation in the economic pages in the Syrian daily newspapers (Al-thawra, Al-Baath, Alwatan),
and evaluate the reality of their performance and their impact on the cit
izen
through the editorial arts used in addressing the phenomenon of inflation, which counts
large numbers of citizens. In order to achieve these goals, the researcher used the
descriptive approach and style of content analysis. Research revealed that the Syrian daily
press to address the problem of rising prices is dominated by news of handling which is
based on reports and stories of news type. The research also revealed that the headlines
topped ranked first among the means of highlighting used in addressing the phenomenon
of inflation, and all the pictures published were free of comments and annotations and
descent to the source. Research has shown, too, that the sources of published material
about inflation are primarily delegates and reporters, officials actually about interpretation
and opinion articles in newspapers studied, then the ministries and official departments.
Also, it indicated that the geographical scope to address the newspapers to inflation was
limited to the city of Damascus and its suburbs to other cities and the countryside of the
Syrian account.
The search aims to give a total idea about the resent situation of apples marketing in
Syria generally, and Tartous Province, specially. 750 research forms have been organized.
Randomly(350) forms have been distributed to apples farmers in Tartous,
and(92)
consumers, (65) ones to each trader and exporter in the wholesale markets, in Tartous
Province.
According to the results of the study the farmers, weakness in the performance of
the marketing operations is the reason of problems and difficulties that apples marketing
suffer from it, where the Calibration and choosing the type of the cans according to the
capacity and the recommendations of market in terms of quality and quantity when
determining the marketing appointment.
The study has also taked about rising of apple's marketing margin and lowing of
apple's marketing efficiency .So the study explained the reason of apple's marketing
weakness and gave recommendations to improve it .
The research aims to estimate apple marketing margin and marketing
efficiency, through the study of farm prices, and marketing functions of the
apple throughout the whole marketing process, because of their great
importance as indicators of the ma
rketing process success.
The data were collected from tow sources: the first is by frequent visits to
apple markets in the study area, the second is by questionnaire that covered
(110) apple farmers. The marketing margin and officiency were quantitively
estimated based on the applied parameters wich are coinside, with the research
nature.
The research found that the apple marketing margin was very high, and the
apple marketing efficiency was very low, and illustrated the causes of that.
This investigation also showed the most important recommendations for the
improvement the performance of the marketing functions, and enhancing the
marketing margin and officiency.
