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Register a new userEffect of Marketing Performance on the Competitive Performance at Insurance Companies
أثر النشاط التسويقي في تحقيق الأداء التنافسي لشركات التأمين السورية
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هدفت الدراسة إلى بيان مدى تأثير تتبع مؤشرات أداء التسويقي في تحقيق أداء تنافسي كلي، و قد قامت الباحثة بتطبيق الدراسة على مجموعة من شركات التأمين العاملة في سورية حيث قامت بتوزيع /110/ استمارات على العاملين بها؛ و قد خلصت الدراسة إلى مجموعة من النتائج كان أهمها أنه يوجد تأثير معنوي للأداء التسويقي على الأداء التنافسي في الشركات محل الدراسة؛ كما وجدت الباحثة أنه توجد اختلافات جوهرية بين أفراد عينة الدراسة فيما يتعلق بالأداء التسويقي و الأداء التنافسي بالنسبة للخبرة المهنية.
The Study aimed to explore the potential effect of following marketing performance indicators in achieving competitive performance in general; though, the author applied the study on group of insurance companies in Syria through distributing /110/ questionnaires to their employees; the study conducted some results: there is a significant effect for the marketing performance on the competitive performance, and that there is significant differences between the questioned one about their view to the marketing performance and competitive performance according to the experience.
References used
Adams, G. L. and Lamont, T., Knowledge Management Systems and Developing Sustainable Competitive Advantage, Journal of Knowledge Management, 2004
Ambler, T. & Kokkinaki, F. & Puntoni, S., Assessing Marketing performance: reasons for metrics selection, Journal of Marketing Management 2004
Ambler, T., Kokkinaki, F., Measures of marketing success. Journal of Marketing Management 2004
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Organizations continuously seek to improve their performance in order to ensure their
growth and stability in the market, especially in light of the risk and uncertainty which both of
them have an adversely affects on the performance of organizatio
ns. Consequently,
organizations have to adapt mechanisms enable them coping with uncertainty situation and its
consequences.
This study aimed to investigate the impact of the strategic flexibility on the performance
of insurance companies in Tartous, it has been getting the data had collected through a
questionnaire which designed to measure the strategic flexibility, and to measure overall
performance (efficiency and effectiveness), questionnaire had distributed to managers and
heads of departments at insurance companies in Tartous city. SPSS (18) was used for data
analyzing.
The study showed a significant relationship between both (initiative strategic flexibility
– reaction flexibility) and efficient performance in insurance companies , the value of the
correlation coefficient between independent variables and the dependent variable (efficiency)
was r= 0.569, (a positive correlation), and the coefficient of determination r 2 = 32.3%, that
means the independent variable (strategic flexibility) explains 32.3% of dependent variable
changes of (the efficiency) and remainder Complement ratio relates to other factors did not
note by this study.
In addition to that, study showed a significant relationship between (both (initiative strategic
flexibility – reaction flexibility) effectiveness at insurance companies, the value of the
correlation coefficient between independent variables and the dependent variable
(effectiveness) was r= 0.74, a positive correlation, and the coefficient of determination r 2
=54.8%. That means the independent variable (strategic flexibility) explains 32.3% of
dependent variable changes of (the effectiveness) and remainder Complement ratio relates to
other factors did not note by this study.
The purpose of this study is to Measure privet insurance companies
in Syria degree of commitment to marketing effectiveness
dimensions recording to Kotler’s model which involve Customer
Philosophy, operational efficiency, strategic orientation, ad
equate
marketing information and integrated marketing organization, and
that is according to the opinions of marketers and employees in
these companies through preparing a questionnaire which had been
refined and verified of its credibility. The study concluded a main
result, which is that Syrian privet insurance companies adopted
marketing effectiveness when they market there services , Finally
the study came up with a number of Recommendations, that can
lead to improve the reality of marketing practices in the private
insurance companies in Syria.
The purpose of this study is know the role of marketing policies
that related with product, price, distribution and promotion on
costumer decision in privet insurance companies in Syria,
through preparing a questionnaire which had been refined and
verified of its credibility. The study concluded a main result,
which is that there is effect of Four marketing policies on
costumer decision of Syrian privet insurance companies, the
promotion policy came first in terms of importance followed by
pricing, distribution and finally the product. Finally the study
came up with a number of Recommendations, that can lead to
improve the reality of marketing practices in the private
insurance companies in Syria.
The research aims to identify the role of Relationship Marketing in enhancing the
competitive advantage of insurance companies, through the study of the relationship
between the dimensions of marketing relations, represented by: trust, interaction,
commitment, communication, loyalty, and strengthen competitive advantage. Adopted
Find descriptive approach, which included the research community customers who
reviewed the insurance companies in Latakia province during the period of application of
research, amounting to three months, with the researcher during this period distributed
(185) to identify customers at random, so as to explore their views on the role of
Relationship Marketing in promoting competitive advantage in the insurance companies
that deal with it, and was restored (173) to identify complete and valid for statistical
analysis, and response rate (93.51%). Based on simple regression analysis and show the
relationship between the two variables Search reach and there is a significant moral
positive correlation between each dimension of marketing dimensions of relations, and
enhance the competitive advantage of companies in the study, since the marketing
performance of good companies under study been able to keep existing customers, and the
acquisition of new customers, and to achieve growth rates in transactions with these
customers by building relationships with them based achieve satisfaction and provide
goods and services of great value.
The research aims at identifying the impact of the application of EMS ISO 14001 on the competitive performance of industrial companies in the pharmaceutical Syrian public and private sectors. The research depends on the descriptive analytical method.
the population includes the working people in industrial pharmaceutical companies, public and private in Damascus and its countryside: the results are:
1- Syrian pharmaceutical companies perform well as a result of the application of EMS ISO 14001, which is reflected in the application of the requirements of the EMS 14001. This contributed to making their products compete with foreign products imported, as it is through the quality of its products have achieved a growth in sales, and in the high rate of profit, and increase the value of exports, and most importantly to achieve customer satisfaction.
2- There is a positive correlation and statistically significant between the requirements of the EMS as a whole and competitive performance, and between every dimension of these ecosystems and competitive performance at the level of the sample as a whole.
3- Different pharmaceutical companies both public and private in the application of the requirements of ISO 14001 environmental management systems, and show these differences in terms of environmental policy, implementation and operation of environmental, environmental testing and debugging. With regard to the environmental planning and management review, turned out the lack of substantial differences between public and private companies
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