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Role of Marketing Efforts on Costumer Decision in Syrian Privet Insurance Companies

دور الجهود التسويقية في قرار المستهلك في شركات التأمين السورية الخاصة

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 Publication date 2017
and research's language is العربية
 Created by Shamra Editor




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The purpose of this study is know the role of marketing policies that related with product, price, distribution and promotion on costumer decision in privet insurance companies in Syria, through preparing a questionnaire which had been refined and verified of its credibility. The study concluded a main result, which is that there is effect of Four marketing policies on costumer decision of Syrian privet insurance companies, the promotion policy came first in terms of importance followed by pricing, distribution and finally the product. Finally the study came up with a number of Recommendations, that can lead to improve the reality of marketing practices in the private insurance companies in Syria.



References used
Beenish,S. and Sameer,G,2012. Marketing Strategies in life insurance services, International Journal of Marketing, Financial Services & Management Research Vol.1 Issue 11,November
Dimpin,M.and Ashish,T,2014. Factors Influencing Customer’s Choice For Insurance Companies- A Study Of Ajmer City, IOSR Journal of Business and Management (IOSR-JBM), Volume 16, Issue 2. PP 35-43
Baker, Michael, The Marketing, Third Edition, Linacre House, Jordan Hill, Oxford, London, 1995, p411
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