The study examines the reality of the re-engineering of the
administrative processes in the commercial bank Tartous branch
through identifying the factors of its success, namely information
technology, human resource qualification, organizational
factor, and
their role in improving the banking service and thus achieving
customer satisfaction. The study concluded that: The success factors
of the re-engineering of the administrative processes (the
organizational factor, the development and training of employees
skills, information technology) contribute greatly to improving the
banking service in the branch of the bank The Syrian Commercial
Bank in Tartous.
The objective of this research is to measure and evaluating the
quality of service in the private commercial banks in Syria and for
the purpose of determining the basic dimensions of quality of
service that customers are looking for and preferred,
even these
banks are able to focus and emphasize it and use it to enhance
customer satisfaction and retention, and to achieve the objectives of
the study are designed questionnaire was distributed to a random
sample of customer three private commercial banks in the city of
Hama (BEMO bank - Bank of Syria and Almahjr- Arab Bank).
This study aims to identify the impact of the quality of banking service dimensions (tangibles, reliability, assurance, empathy and responsiveness) on customer satisfaction in the Bank of Syria and Overseas.
