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Register a new userStrategic accounting and its role in marketing strategy to identify and apply Status: Syriatel Telecom cellular Syria study
المحاسبة الاستراتيجية و دورها في تحديد الاستراتيجية التسويقية و تطبيقها دراسة حالة : شركة سيريتل للاتصالات الخليوية سورية
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Added by
Syrian Virtual University رسالة ماجستير
Publication date
2015
and research's language is
العربية
Created by
Shamra Editor
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تهدف هذه الدراسة إلى التعرف على دور المحاسبة الاستراتيجية في تحديد الاستراتيجية التسويقية و تطبيقها, و كذلك تهدف هذه الدراسة إلى تسليط الضوء على مفهوم كل من المحاسبة الاستراتيجية و الاستراتيجية التسويقية و مكوناتها, و كذلك توضيح مدى الاستفادة من المعلومات التي تقدمها التقارير المحاسبية في تحديد الاستراتيجية التسويقية المناسبة من خلال استخدام المصفوفات الاستراتيجية.
This study aims to identify the strategic role of accounting in strategic marketing and application identification, as well as this study aims to shed light on the concept of each of Accounting. Strategy and marketing strategy and components, as well as to clarify the extent of the use of information provided by accounting reports in determining the appropriate marketing strategy through the use of strategic matrices.
References used
Cravens, D .W., & Pierey, N, F., (2006). Strategic Marketing. 8th ed . MaGraw, Hill 2006
Kotler, Philip," Marketing Management", 11th edition, reprinted by Person education, Inc, Upper Saddle River, NJ,2003
Prentice- Hall , Inc, International, 1999.Grant, J.H (1991). The Logic of Strategic Planning. Boston little,brow&company
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This paper deals with the impact of the Efficiency of marketing research system in
making marketing decisions in the Syrian telecommunications companies, by studying the
impact of (Data efficiency and workers efficiency and software efficiency that
used in
marketing research system) and making marketing decisions in telecommunications
companies. The research adopted the descriptive approach, which included the research
community who working in Syriatel Telecom were distributed (70) to identify the workers
in the marketing research field and responsible for making marketing decisions, (60)
questionnaire was responded, in rate (85.7%), by using appropriate statistical methods the
study reached the following results:
1- There is a significant positive correlation between the efficiency of the used data
in marketing research system and making marketing decisions in Syriatel Telecom.
2- There is a positive relationship and significant morale among the workers
efficiency in marketing research system and making marketing decisions in Syriatel Telecom.
3- There is a positive relationship and weak significant differences between the
efficiency of the software which used in marketing research system and make marketing
decisions in Syriatel Telecom.
4- There is a significant positive relationship among all the independent variables
(efficiency of marketing research system) with the dependent variable (making marketing
decisions) where the variable (data efficiency) is the most influential dimension in the
dependent variable (making marketing decisions) and the variable (Software efficiency) is
the lower influent dimension in the dependent variable (making marketing decisions).
الهدف إجراء دراسة يقف من خلالها على واقع الاغتراب الوظيفي للعاملين في شركة سيريتل للاتصالات و تحديد مدى علاقته بالثقافة التنظيمية و ذلك لأهمية مفهوم الاغتراب الوظيفي للآثار السلبية المتوقعة نتيجة وجوده على الفرد و على المنظمة التي يعمل بها.
The Multi-model transport system inSyria is considered of
slow evolution systems as it is capital intensive in alldifferent
means (land،marine،air،pipelines) and thus predominated by a
high fixed cost economic feature،and this causes an obstacle t
o
the development of multi-modeltransport،and therefore its inability
to compete.
But the hard work in improving thetransportation sector (by
land،sea،air) and the different modes (train،truck،ship،aircraft) and
following the necessarystrategies and logistics to help in
developing it،made the transport sector in Syria contributes a
significant proportion of GDP.
This research deals the concept of customer's trust on the website.
Through the link at the initiative client and its contribution to
improving the marketing data- base. in order to ensure the flow of
a modern and fast data and information from va
rious sources, and
makes the customer's trust in website a strategic goal ensures to
organization the existence of data-bases constantly updated and
valid to take a decisions more effective and rational, and the
building of acts marketing more effective and memorable. The
study concluded a series of important results are as follows:
The existence of a statistically significant relationship between the
customer's trust with website and the degree of contribution of the customer to improve the marketing data-bases.
the independent variables consisting of the customer's trust with
website (a sense of security in electronic transactions, privacy on
the Website, Website design) combined 95% of the variance of the dependent variable on the customer's contribution to improve the marketing data-bases.
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it, the advantages it brings as of converting the opponent and the usual competitor, i.e. the private sector into strong partner and contributor to development and its sustainability.
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