The research aimed to examine the relationship between the use of Google Analytics as a model and the increase in efficiency of these websites, which relate to the following dimensions: bounce rate, conversion of visitors to customers. In order to ac
hieve this, a basic hypothesis has been formulated, with two sub-hypotheses. The researcher used the questionnaire technique to collect the data, and analyzed it using statistical tests, the most important of which are the one-sample t. test and the Pearson Correlation. The researcher found many results, the most important of which was: There is a strong positive relationship between the use of websites for search analytics (Google Analytics as a model) and increasing the efficiency of these websites.
This research aims to study the impact of the website lyrical design
(site songs sm3na) in achieving behavioral response to customers. The
researcher has distributed 180 questionnaires to a group of attendees
of the location of the students of the
Faculty of Literature at the
University of Damascus, was recovered (164) questionnaire was valid
for analysis which accounted for 91% of the total covered by the
research.
This research deals the concept of customer's trust on the website.
Through the link at the initiative client and its contribution to
improving the marketing data- base. in order to ensure the flow of
a modern and fast data and information from va
rious sources, and
makes the customer's trust in website a strategic goal ensures to
organization the existence of data-bases constantly updated and
valid to take a decisions more effective and rational, and the
building of acts marketing more effective and memorable. The
study concluded a series of important results are as follows:
The existence of a statistically significant relationship between the
customer's trust with website and the degree of contribution of the customer to improve the marketing data-bases.
the independent variables consisting of the customer's trust with
website (a sense of security in electronic transactions, privacy on
the Website, Website design) combined 95% of the variance of the dependent variable on the customer's contribution to improve the marketing data-bases.
