Customer confidence in the website and its role in improving the marketing databases

This research deals the concept of customer's trust on the website. Through the link at the initiative client and its contribution to improving the marketing data- base. in order to ensure the flow of a modern and fast data and information from various sources, and makes the customer's trust in website a strategic goal ensures to organization the existence of data-bases constantly updated and valid to take a decisions more effective and rational, and the building of acts marketing more effective and memorable. The study concluded a series of important results are as follows: The existence of a statistically significant relationship between the customer's trust with website and the degree of contribution of the customer to improve the marketing data-bases. the independent variables consisting of the customer's trust with website (a sense of security in electronic transactions, privacy on the Website, Website design) combined 95% of the variance of the dependent variable on the customer's contribution to improve the marketing data-bases.

The Role Of Sales Promotion Techniques To Attract Customers And Make a Purchase Decision: A Field Study On a Sample Of Customers In Orange Mall In Latakia

The research aims to examine the role of sales promotion techniques (free samples, coupons, discounts, competitions) in the purchase decision in Orange Mall in Latakia. Find adopted a descriptive approach, it was developed a questionnaire to gather preliminary data for the sample items, of (170) customer, where questionnaires were distributed to them and recovered the researcher (153) to identify and complete response rate (90%). The results showed that sales promotion methods (free samples, coupons, discounts, competitions) have a positive impact on the purchase decision in Orange Mall in the city of Latakia, where explain the combined sales promotion methods accounted for 48.8% of the purchase decision. The results also show that the discounts are the most influential in making a purchase method and explains what rate (62.7%), followed by free samples and interpret (46.6%), followed by contests and explain (35.8%), followed by coupons and explain (30.6%), from ongoing changes in making a purchase decision.