هدف البحث إلى بيان واقع تطبيق الريادة ، و مدى التزام العاملين بتطبيق ميزة الاستجابة
للعملاء في فرعي المصرف العقاري بمدينة اللاذقية ، كذلك دراسة تأثير امتلاك العاملين
للريادة في تعزيز ميزة الاستجابة للعملاء.
The objective of the research is to demonstrate the reality of the
application of entrepreneurship, the extent of the employees'
commitment to applying the customer response feature in the subbranches
of the real estate bank in Lattakia.
References used
Covin, J. G. and Slevin, D. P.1991. A Conceptual Model of Entrepreneurship As firms Behavior. Entrepreneurship Theory and Practice, Fall: 7-25
Christensen, K S. .2004.A classification of the corporate entrepreneurship Umbrella: Labels and Perspectives. International Journal of management enterprise development, 4 (1): pp301-315
DiMaggio, P.1988. Interest and agency in institutional theory in Institutional patterns and organizations, L. Zucker (ed.), Ballinger, Cambridge, MA, pp 3-22
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