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Register a new userA Study of Marketing situation for formal institutions (Restaurants sample) Problems and solutions
دراسة واقع التسويق في المؤسّسات الاعتباريّة (عينة المطاعم) مشكلات و حلول
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Aِl-Baath University ورقة بحثية
Publication date
2016
fields
Agrarian Economy
and research's language is
العربية
Created by
Shamra Editor
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يتناول البحث التركيز على قضايا التسويق للهيئات و المؤسّسات الخدميّة الاعتباريّة و منها المطاعم، كذلك طرق التسويق المتّبعة في المطاعم المستهدفة، و مسالكها التسويقيّة، و تقدير تكاليف إمدادها بمستلزمات تأديتها لخدماتها، و ذلك بهدف تسليط الضوء على واقعها التسويقي. مشمولة عينة البحث بخمسين مطعما، بالاعتماد على المنهج الوصفي التحليلي، و اختبار إمكانية حل المشكلات التسويقية التي تواجهها كارتفاع التكاليف الناجمة عن الوسطاء، و ذلك بإمكانية التسويق المركزي إليها.
This paper deals with a focus on marketing issues for the bodies and institutions of legal services including restaurants, as well as the marketing methods used in the targeted restaurants, thier marketing paths, and estimating the costs of suppling the prerequisites of its services, in order to shed light on the reality of marketing practiced byit. The research sample included fifty restaurant, depending on the descriptive analytical method, testing the possibility of solving marketing problems faced by the high costs of the mediators by the possibility of the central marketing .
References used
LENDREVIE,J et LINDON D “ Mercator, théorie et pratique du Gestion, Editions Dalloz, 7ème .marketing”, collection Dalloz p 227 édition , 2003
إسماعيل صبحي محمد، 2003 ، تشابك أنظمة تسويق المنتجات الزراعية و أهمية التنسيق التسويقي. مركز البحوث الزراعية، جامعة الملك سعود.
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The research seeks to enhance the role of the central marketing to added value
marketing benefits in restaurants, the role of storage in general, and refrigerators cooling
rooms in particular in achieving temporal benefits of the products and the b
alance between
the flow of materials and supplies necessary for the continuity of the production process.
theresearch was conducted on a sample thate represented about 50 Restaurant in Latakia
province, and reached the results thate the central marketing has an important role in
raising the level of culture and health for marketing services.
The research problem is the lack of urban policies which use smart cities technologies in solving urban
problems, especially transportation problems, so the research aims to develop a strategy to solve
transportation problems in Damascus using smar
t cities applications.
It starts by defining smart cities and its dimensions, then shows its basic applications, especially smart
transportation, its components, application challenges, and its role in solving transportation problems,
then it introduce similar experiments for the application of smart transportation systems, then it
concludes to a set of recommendations which contribute to solve traffic problems in Damascus through
the application of intelligent transportation strategy.
The research studies the current state and policy of the Joud company as an example
of the resultant impact of the food industry adopting for social responsibility in marketing:
packaging, physical distribution, promotion and dealing with the case
of concession. The
research adopts the descriptive method and develops a questionnaire for collecting the
preliminary data comprising the research samples. This questionnaire has been handed to
be filled by a staff of (123) employees with responsibilities covering marketing,
distribution, promotion and packaging. The fully answered questionnaires count to 118
leading to a response rate of (95.93%). The most important search results are represented
in:
1- Joud company for food industries adopt the social responsibility in marketing
related to packaging with a high degree and with a relativity importance reached
(78.384%).
2- Joud company for food industries adopt the social responsibility in distribution
related to packaging with a high degree and with a relativity importance reached
(77.288%).
3- Joud company for food industries adopt the social responsibility in promotion
related to packaging with a high degree and with a relativity importance reached
(69.152%).
4- Joud company for food industries adopt the social responsibility in dealing with
the case of concession related to packaging with a high degree and with a relativity
importance reached (77.458)%.
This research is a field study of the reality of small industrial
projects in the industrial area in Tartous. The researcher started a
theoretical presentation of the problems facing the small projects. It
was adopted in the field study to identify the basic problems and
the proposed solutions to the answers of a sample of the owners of
these projects.
This research aims to recognize the reality of the application of internal marketing
policies in the Syrian banking through a comparative study between public and private
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study objectives were to build a questionnaire, applied to a sample of employees and
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training variable depending on the type of bank (in-particular), There is a difference in the
application deployment marketing information variable depending on the type of bank (inparticular)
and The private banks internal marketing policies applied better than public
banks.
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