Organizations face significant challenges affecting their performance,
especially as they operate in an unstable environment. This study aims to investigate
the effect of market orientation on organization‘s performance, through a survey
covering
Syriatel and MTN Centers in Tartous Governorate. This study's data have
been collected through a questionnaire designed to measure market orientation and
environmental variables. The SPSS program is used for obtaining results. This
research shows a positive relationship between market orientation and
environmental variables and the organization’s performance in general. The value
of the correlation coefficient between the independent variables and the dependent
variables is 73%, and the coefficient of determination is 53.2% when the degree of
confidence is 95%. This study also shows that technological turbulence, as a
component of environmental variables, has a negative effect on organization‘s
performance, whereas both intelligence generation and market troubles have a
positive effect on organization‘s performance.
The Importance and the problem of the research lies in the urgent
need of all organizations to a distinct successful manager able to
achieve the objectives. It should also be noted that the supervisor in
the private organizations should pay attent
ion to fulfill the job
taking into account the needs and wishes of the workers at the same
time by creating a harmonious positive case between both directions
in what ensure achieving the objective of the organization the
highest productivity and best performance. The study relied on two
main variables: the independent variable (leadership style) and the
dependent (Organizational performance) .
The study is a questionnaire addressed to insurance organizations
that was designed in the form of three models, the first one is
prompt for Administrators and the second for employees and for the
customers.
