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    Evaluation of The Organizational Culture of Commercial Bank of Syria(CBS) and it is Convenience with the requirements of Administrative Innovation (Field study on the branches of CBS in Latakia)

    تقويم الثقافة التنظيمية و مدى تلاؤمها مع متطلبات الإبداع الإداري (دراسة ميدانية على فروع المصرف التجاري السوري في مدينة اللاذقية)

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     Added by Tishreen University ورقة بحثية
     Publication date 2013
    and research's language is العربية
     Created by Shamra Editor


    ‎Shamra Academia - شمرا أكاديميا‎


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    Abstract in Arabic Abstract in English

    The research evaluates organizational culture of Commercial Bank of Syria through assessment of its basic components of : beliefs regulatory, organizational values , organizational expectations , prevailing regulatory norms. Research results show that organizational culture is not convenient with the requirements of administrative innovation. The research presented a set of recommendations including: work to get rid of routine procedures that constitute the main obstacle to completion and provide creative ideas , improve the general climate and create an internal environment suitable for creative thinking required message to the bank and develop a plan and strategy translates this message to the values and clear and encouraging the creative process , configure the work teams and staff training on modern technological means to enhance the opportunities for administrative creativity.

    Artificial intelligence review:
    Research summary
    يتناول البحث قطاعاً اقتصادياً مهماً هو القطاع المصرفي، الذي يواجه منافسة قوية من المصارف الخاصة التي دخلت السوق المصرفية السورية. يهدف البحث إلى تقويم الثقافة التنظيمية للمصرف التجاري السوري وتلاؤمها مع متطلبات الإبداع الإداري، من خلال تقويم الدعائم الأساسية لها وهي: المعتقدات التنظيمية، القيم التنظيمية، التوقعات التنظيمية، الأعراف التنظيمية السائدة. تم جمع المعلومات من خلال المقابلات مع الموظفين، وتوزيع استبانة على موظفي المصرف. وأشارت نتائج البحث إلى عدم تلاؤم الثقافة التنظيمية مع متطلبات الإبداع الإداري. قدم البحث مجموعة من التوصيات منها: التخلص من الإجراءات الروتينية التي تشكل العائق الأساسي للإنجاز وتقديم الأفكار المبدعة، تحسين المناخ العام وتهيئة البيئة الداخلية الملائمة للتفكير الإبداعي بتحديد رسالة للمصرف، ووضع خطة واستراتيجية مشجعة للعملية الإبداعية، تكوين فرق عمل وتدريب الموظفين على الوسائل التكنولوجية الحديثة من أجل تعزيز فرص الإبداع الإداري.
    Critical review
    دراسة نقدية: على الرغم من أهمية الموضوع الذي تناوله البحث، إلا أن هناك بعض النقاط التي تحتاج إلى مزيد من التوضيح والتعميق. أولاً، لم يتم التطرق بشكل كافٍ إلى العوامل الخارجية التي قد تؤثر على الثقافة التنظيمية والإبداع الإداري، مثل البيئة الاقتصادية والسياسية في سوريا. ثانياً، كان من الممكن أن تكون العينة أكبر وأكثر تنوعاً لتقديم صورة أكثر شمولية عن الواقع. ثالثاً، لم يتم تقديم أمثلة عملية أو دراسات حالة من مصارف أخرى قد تكون نجحت في تحقيق الإبداع الإداري من خلال تحسين ثقافتها التنظيمية، مما كان يمكن أن يعزز من قيمة التوصيات المقدمة.
    Questions related to the research
    1. ما هي الدعائم الأساسية للثقافة التنظيمية التي تم تقييمها في البحث؟

      تم تقييم المعتقدات التنظيمية، القيم التنظيمية، التوقعات التنظيمية، والأعراف التنظيمية السائدة.

    2. ما هي النتائج الرئيسية التي توصل إليها البحث بشأن تلاؤم الثقافة التنظيمية مع متطلبات الإبداع الإداري؟

      أشارت النتائج إلى عدم تلاؤم الثقافة التنظيمية للمصرف التجاري السوري مع متطلبات الإبداع الإداري.

    3. ما هي التوصيات التي قدمها البحث لتحسين الإبداع الإداري في المصرف التجاري السوري؟

      التوصيات شملت التخلص من الإجراءات الروتينية، تحسين المناخ العام، وضع خطة واستراتيجية مشجعة للعملية الإبداعية، تكوين فرق عمل، وتدريب الموظفين على الوسائل التكنولوجية الحديثة.

    4. ما هي المنهجية التي اعتمد عليها البحث لجمع البيانات وتحليلها؟

      اعتمد البحث على المنهج التحليلي الوصفي، وتم جمع البيانات من خلال المقابلات مع الموظفين وتوزيع استبانة على موظفي المصرف.

    Keywords
    الثقافة التنظيمية المصرف التجاري السوري الإبداع الإداري
    References used
    Torrance, E.P.The nature of creativity as manifest testing.New York: Press Syndicate of the university of Cambridge. 1993.p.46
    Sundbo, Jon, Management of Innovation in Services, The Sevrice Industries Journal, Vol. 17,No. 3, 1997,PP:432-455
    Morris, Langdon, Creating the Innovation Culture, Geniuses, Champions and Leaders; An Innovation Labs, Whitepaper, 2007
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