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Register a new userThe role of the consumer protection association in creating awareness among consumers
دور جمعية حماية المستهلك في خلق الوعي لدى المستهلكين
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سامر المصطفى( باحث )
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ظهرت الحركات التي تدافع عن حقوق المستهلك نتيجة الإهمال و القصور في حصول المستهلك على حقوقه التي تشمل حماية المستهلك من أساليب الغش و الخداع التسويقي و استغلال حاجته إلى السلع و الخدمات، كما أن الأضرار و المخاطر المادية و المعنوية التي يتعرض لها المستهلك دفعت إلى ظهور حركات حماية المستهلك، فجاءت حركة حماية المستهلك لتقوم بدور توعية المستهلك و حمايته من الغش و الخداع و الإهمال التسويقي. و بذلك تمثل جمعية حماية المستهلك الفعل الاجتماعي المنظم من قبل المستهلكين، بهدف تجسيد حق الاستماع لهؤلاء المستهلكين، و ضمان استرداد حقوقهم التي تم الضرر بها من قبل الأطراف الأخرى (المنتجين، المسوقين، الموزعين) في عملية التبادل، مما سبب لهم نقصاً في الإشباع لحاجاتهم و رغباتهم. تم التوصل من خلال البحث بشكل رئيس إلى وجود اختلافات جوهرية ذات معنوية بين المتغيرات الديمغرافية لعينة البحث و عملية خلق الوعي لدى المستهلكين. كما تم التوصل إلى وجود تأثير فعال ذي دلالة إحصائية بين دور جمعية حماية المستهلك و عملية خلق الوعي لدى المستهلكين.
Appeared movements defending the rights of the consumer as a result of negligence and shortcomings in for consumer rights, which include protecting consumers from fraudulent practices and deception marketing and exploitation of its need for goods and services, and the damage and the risk of physical, moral, suffered by the consumer paid to the emergence of movements of consumer protection, came the movement to protect consumer to act as consumer awareness and protection from fraud and deception and neglect catalog. And represents a consumer protection associations social action organized by the consumer, in order to embody the right to listen to these consumers, and ensure the recovery of their rights that have been damage by the other parties (producers, marketers, distributors) in the process of exchange, causing them to lack of satisfaction to their needs and desires. Was reached by searching mainly to the existence of fundamental differences with significant between the demographic variables of the sample and the process of creating awareness among consumers. As to reach a significant influence statistically significant between the role of consumer protection association and the process of creating awareness among consumers.
References used
كوتلر وآخرون، التسويق، ترجمة مازن نفاع، منشورات دار علاء الدين، الطبعة الثالثة، سورية، 2009
Kotler Ph, What consumers means for marketers, Harvard Business Review, 1972
Richard, Elliott, Natalia, Yannopoulou,”The nature of trust in brands: a psychosocial model”, European Journal of Marketing,Vol. 41No. 9/10,2007, pp. 988-998
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This study aims to evaluate the consumer purchasing behavior who buys in order to
benefit from personal to him and members of his family in the economic crisis behavior
and to identify the choices and decisions of purchasing related to consumer goo
ds, , and all
this in order to identify new patterns Syrian consumer in crisis for actions economic
experienced by the local market about five years ago.
This was done using a descriptive approach by designing and distributing a
questionnaire to a random sample of consumers in the Syrian coast, and the data were
analyzed using spss statistical program, the researcher found that the economic crisis in the
local market have worked to change the Syrian consumer behavior. The study also showed
that this crisis has generated new patterns of behavior purchasing whether to delay and
postpone purchases of durable goods, or the emergence of rational behavior of the
rationalization of consumer spending and demand for buying used products and products
with low quality as a result of reduced purchasing power among Syrian consumers.
The research aims to highlight the design elements of the climate of
the store, and drew attention to the need for attention to shops
climate design commensurate with the event and occasion.
According to the search results that the variables in th
e design of the
climate of the store, such as music, colors, lighting, has a positive
impact on the consumer to stimulate the purchase (impulsive
consumer purchase), but the design of the climate of stores in the
city of Damascus are not according to accurate study of the
suggestions and desires of consumers and characteristics of the
consumer, and looking consumer Syrian marketing for an enjoyable
experience, especially on special occasions, and this experience
circulating among consumers during the event period.
يهدف البحث إلى التعرف على واقع حماية المستهلك في سورية، و لتحقيق هذا الهدف
و الوصول إلى إثبات أو نفي الفرضيات التالية:
١ـ الوعي الاستهلاكي لدى المستهلك السوري ضعيف.
٢ـ الرقابة الحكومية على السوق الاستهلاكية السورية غير فعالة.
٣ـ لا توجد فروق دالة
إحصائياً في درجة الوعي الاستهلاكي حسب متغير الجنس.
٤ـ لا توجد فروق دالة إحصائياً في درجة الوعي الاستهلاكي حسب المستوى التعليمي.
٥ـ تشكيل جمعية لحماية المستهلك في سورية تحقق حماية للمستهلك السوري.
The problem of waste is getting worse day by day, which may represent a heavy burden on municipalities, that they are unable to process it in most situations. Man is primarily responsible for the waste form, and any scheme for management municipal so
lid waste most take into account the role environmental awareness among the citizens of north sides: the first is to reduce the amount of waste produced through improving people's behavior's and their dietony habits.
The second by working to strengthen its role in contributing to with the municipality in sorting and recycling and willingness to buy recycled good, which contributes to ease costs, and thus improve the management.
The aim of this research to identify the degree of presence environmental awareness about the management of solid waste in the province of Lattakia from the point of view of the mushers of research sample. And to identify the differences in their views depending on the variables studied (sex gender, educational level, place of residence). Research Applied on a sample of the population of the province of Lattakia that number had reached 280 people. The researcher used the questionnaire, which was relied upon in reaching the results of the study, was to ensure the stability of the resolution in two ways: first way retail midterm has reached stability coefficient (0.829), and the second method equation Cronbach alpha was the reliability coefficient was (0.793), a transaction firming acceptable statistically. The study reached the following conclusions: the presence of environmental awareness about the seriousness of solid waste on our lives and consider it the source of contamination and disease. And the existence of a social willingness to contribute to the management of solid waste as sort of domestic or work in environmental associations. The environmental awareness is spreading in the province as a whole, but noted concern for the environment in the city, most of the countryside. As environmental awareness associated cultural level where it was noted the high level of awareness among the educated classes more than illiterate. It has been observed is that to the environmental awareness is equally between males and females.
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The study aimed to identify the environmental awareness among the kindergarten children
(high, middle, low) in Lattakia city. In order to achieve this objective, the sample of the
research of kindergarten children was selected from public and priva
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number of the sample reached (180) children of the age (5-6) years. This sample was
chosen stratified randomly. The researcher used the descriptive method to achieve the
objectives of the study.
The research tool consisted of a non-verbal environmental awareness scale, which was
developed by the researcher to suit the developmental characteristics of the kindergarten
child in The Syrian Environment. The study found that the level of the environmental
awareness of kindergarten children in Lattakia was high. The results also showed that there
were no differences between kindergarten children in their environmental awareness
according to gender and kindergarten's own.
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