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دور رأس المال الفكري القائم على العلاقات في تحقيق الميزة التنافسية بالتطبيق علي شركة زهراء المعادى للاستثمار والتعمير

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 Publication date 2021
  fields Business Management
and research's language is العربية
 Created by Dr-Karim Abueish




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علي السلمي
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Assessing the reality of economic institutions in developing countries shows lack of awareness of the concepts of intellectual capital and dimensions of knowledge that exist to achieve a competitive advantage in a global economy. Competitive advantag e requires knowledge of how to manage intellectual capital and turn it into an additional value. This in turn requires companies to search for creative ideas and intellectual skills in order to achieve their strategic objectives in view of intense competition globally. This research tries to assess the role of investment in intellectual capital in helping the Syrian Communication company secure a competitive advantage.
This research aimed at determining the role of intellectual capital in developing the competitive Tishreen University Abilities in both education and scientific research. The researcher relied on the methodological approach as a general approach to r esearch, followed the methodology of the survey, and a set of methods, including relying on secondary and primary data through a questionnaire that was organized by the researcher's knowledge of published literature. He distributed the questionnaire to 331 members of the faculty of Tishreen University, 263 of which were recovered, and 13 were not valid for analysis in the research community comprised of staff in Tishreen University faculty, of the 2376 respondents according to statistics of the Directorate of Statistics and Planning, and then used the appropriate statistical tests, such as simple regression, and rely on a programme SPSS is applying to be a tool for analysis of Data available. The main conclusion was a moral role, an Acceptable correlation between intellectual capital and competitive ability. Some suggestions and recommendations were presented to improve the relationship, which is the most important: the need to work for improvement of the level of education and scientific research in order to achieve the university's competitive ability. http://www.journal.tishreen.edu.sy/index.php/econlaw/article/view/9654/9279
This study aimed at recognizing the role of Intellectual Capital in the process of administration reform at Syrian Governmental Universities-Tishreen University- as If Tishreen University was able to having a human capital with experience, knowledge and skills at Tishreen University will benefit both the university and the society. The researcher relied on a survey methodology; He conducted a Field study by distributing a questionnaire on a research sample represented by teaching staff and administrative staff in Central administration to have their opinions. The most important results in this study are the university to have a human capital which is able to make the reform process, but this capital is not well-performed due to lack of training programmes, low financial support needed for conducting scientific researches and to participate in abroad publication. The current administrative procedures do not help to make this reform properly. The most important recommendation in this research is to reform the scientific research to create a new trend of knowledge.
هدف البحث إلى الوقوف على مدى الاهتمام الذي توليه المصارف الأردنية لموضوع رأس المال الفكري، و ذلك من حيث عملية (الصناعة، الاستقطاب، التنشيط، المحافظة و الاهتمام بالزبائن)، و علاقة ذلك بالقدرات الإبداعية لدى العاملين في هذه المصارف، و قد توصلت الدراسة إلى أن الاهتمام برأس المال الفكري ما زال بحدود متواضعة، و أن هناك تأثيراً إيجابياً لرأس المال الفكري (الصناعة، التنشيط و المحافظة) مع القدرات الإبداعية، و غابت هذه العلاقة الإيجابية لرأس المال الفكري (الاستقطاب و الاهتمام بالزبائن) في تنمية القدرات الإبداعية، و بناء على ذلك أوصى الباحثان بضرورة الاهتمام بالموجودات المعرفية و إعطاء جهود التنمية البشرية بعداً استراتيجياً.
This study aimed to clarify the role of technological innovation in its dimensions (innovation in product, innovation in operations, innovation in research and development) in enhancing the competitive advantage of small enterprises. Their number is 2312 workers, where the researcher obtained this number through the records of workers in administrative affairs, in order to know the role of technological innovation in improving competitive advantage. The researcher adopted the descriptive analytical approach within the framework of explaining the role of technological innovation dimensions in enhancing the competitive advantage. A main hypothesis was formulated that included three sub hypotheses. The researcher used the questionnaire to collect the data that was analyzed by Statistical package for social sciences. SPSS(20). The study reached a set of results, from which correlation between technological innovation in its dimensions (innovation in product, innovation in operations, innovation in research and development) and the promotion of competitive advantage, which means a statistically significant relationship between Technological innovation and promotion of competitive advantage The study recommended the necessity of promoting the adoption of competitive advantage in the project by increasing mutual trust between the organization and customers, and the organizations having a large number of technological innovations to achieve customer satisfaction.
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