يهدف البحث بشكل رئيسي إلى دراسة أسلوب المقارنة المرجعية ككوسيلة للتحسين المستمر للجودة و إمكانية تطبيقه في المصارف السورية, و التعرف على صعوبات التطبيق لإيجاد الحلول المناسبة.
The research aims mainly to study the method of Benchmarking as a mean for continuous improvement of quality and the possibility of its usage in the Syrian banks, and to figure out any obstacles for such application therefore finding the right solutions.
References used
Evans ,James R(1997) : Production" Operations Management: Quality, Performance and Value" th 5 ed ,West- Publishing, New York
Finnigan , Jerome P,(1996) : The Manager’s Guide to Benchmarking" , Jossey - Bass Publishers,San Francisco
Goetsch , Davis L ,and Davis, Stanley B (1997) :"Introduction to Total Quality" ,2 nd ed,Prentice-Hell،New York
The research aims mainly to study the method of Benchmarking and
the possibility of its usage in the Syrian banks, and to figure out any
obstacles for such application therefore finding the right solutions,
and for this goal the researcher did the following, Conduction of an
extensive theoretical study.
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