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Register a new userApply benchmarking method at Syrian banks, and the impact on the quality of banking services
تطبيق أسلأوب المقارنة المرجعية Benchmarking في المصارف السورية و أثر ذلك على جودة الخدمات المصرفية
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Syrian Virtual University رسالة ماجستير
Publication date
2016
fields
Administration Science
and research's language is
العربية
Created by
Shamra Editor
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يهدف البحث بشكل رئيسي إلى دراسة أسلوب المقارنة المرجعية ككوسيلة للتحسين المستمر للجودة و إمكانية تطبيقه في المصارف السورية, و التعرف على صعوبات التطبيق لإيجاد الحلول المناسبة.
The research aims mainly to study the method of Benchmarking as a mean for continuous improvement of quality and the possibility of its usage in the Syrian banks, and to figure out any obstacles for such application therefore finding the right solutions.
References used
Evans ,James R(1997) : Production" Operations Management: Quality, Performance and Value" th 5 ed ,West- Publishing, New York
Finnigan , Jerome P,(1996) : The Manager’s Guide to Benchmarking" , Jossey - Bass Publishers,San Francisco
Goetsch , Davis L ,and Davis, Stanley B (1997) :"Introduction to Total Quality" ,2 nd ed,Prentice-Hell،New York
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The research aims mainly to study the method of Benchmarking and
the possibility of its usage in the Syrian banks, and to figure out any
obstacles for such application therefore finding the right solutions,
and for this goal the researcher did the following, Conduction of an
extensive theoretical study.
Banking information systems are essential necessities imposed by economic, social
and technical developments which taking place in the banking market world, where these
systems and techniques have an impact obviously on the banks because it depends
on the
digital technology to deliver the banking services to their applicants , which has led to
increase the quality and effectiveness the performance of services , processes and
marketing banking mix and make it more efficient and effective which will be increasing
and improving customer satisfaction for banking services applying.
Thus information systems play major role among private banks in Syria, through
their ability to improve the marketing performance of the bank and provide services and
products of high quality and low costs by redesigning operational banking, customer
contact quickly and provide significant data and information for customers consumption
patterns efficiently and effectively, which enabled the bank managers to take advantage of
this information in develop of plans and programs for improvement the quality of the
banking services performance provided, and increase the degree of satisfaction and loyalty
among customers by focusing on the efficiency and skill of banking services staff, in this
case we can facilitate the process of delivering the service to customers in the right way.
This study aims to identify the impact of the quality of banking service dimensions (tangibles, reliability, assurance, empathy and responsiveness) on customer satisfaction in the Bank of Syria and Overseas.
The objective of this study is to determine the impact of the quality of banking services on the satisfaction of customers in governmental commercial banks in Aleppo and to make the necessary recommendations in order to achieve the best performance o
f these banks.
Descriptive statistics was used in the research. Statistical methods were used in SPSS to analyze the results of the research, and the questionnaire was used to collect data from the research community.
The research community consisted of customers of governmental commercial banks in Aleppo, where 270 questionnaires were distributed to the sample and 250 valid questionnaires were retrieved for research purposes.
This study aims at identifying the impact of electronic banking
services quality on customer satisfaction amongst public and
private banks' branches in the city of Hama. Furthermore,
identifying the difference in assessing each of electronic banking
services quality and customer satisfaction among these two sectors.
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