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أثر القدرات الابداعية لدى المديرين على تحسين أداء المنظمات الخدمية (دراسة مسحية على المصرف التجاري بمدينة حماة)

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 Publication date 2016
and research's language is العربية
 Created by Shamra Editor




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This study was conducted to investigate the influence of Creative capacity on improving the performance of Service organizations, supposing that creativity in management has a clear impact in improving the performance of the organization as well as it is an important and effective means to achieve success and growth and to increase the effectiveness of organizations. To achieve the objectives of the study, the researcher designed a questionnaire of 25 questions to collect preliminary data from a sample containing 100 participants. During the process data were collected and analyzed and hypotheses were tested out using SPSS 17.0.

References used
Champsaur, Paul, ( 2002) linnovation dans les enterprises, institut national de la statistique et des etudes économiques, statistique publique N: 67, France, p 5
Dobni, C Brooke, (2011), The relationship between innovation Orientation and organizational performance, International Journal of Innovation and Learning, Vol. 10, No.3: 226-240
Honey, G, j, (2000), knowledge management strategies, washingtonal Microsoft presse, p:56
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This study was conducted to investigate the influence of Transformational leadership on increasing the effectiveness of public organizations, supposing that transformational leadership has a clear impact in improving the performance of the organization as well as it is an important and effective means to achieve success and growth and to increase the effectiveness of organizations.
The research presents a study and evaluation of the current situation of the Commercial Bank of Syria and the mechanism for implementation of its operations and goals to be achieved, through Balanced Scorecard also provides an explanation of the c oncept of Balanced Scorecard in terms of its dependence on four aspects are (financial - customers - internal processes- learning and growth). The study reached the following conclusions: that the bank has succeeded in achieving its objectives in profitability and security of banking, but it did not succeed in satisfying customers, in achieving the goal of improving internal operations, and it did not succeed in achieving learning and innovation in procedures and staff . The research was presented a set of recommendations including: Adoption of the concept of Balanced Scorecard in performance measurement and deepen his understanding of the culture of the bank, the need to focus attention to customers and their proposals and to achieve satisfaction, the need for attention to improving the quality of banking operations and provide services without errors as soon as possible, and to focus attention to human resources at the bank and enable work to increase the degree of employee satisfaction and improve productivity.
The research aims to identify the extent of the impact of the creation of confidence when the Commercial Bank of Syria clients to achieve their loyalty to him. And to identify the extent of the impact of the commitment of the Syrian Commercial Bank to customers to achieve customer loyalty to him. In order to achieve the goals researcher relied on the methodology include distribution (110) questionnaire was distributed to a random sample of the branches of the Syrian Commercial Bank customers in the province of Lattakia, and the use of SPSS statistical software for analysis by calculating the Pearson coefficient and the coefficient of determination. The researcher reached the low level of both the commitment and the confidence of customers, accompanied by lower customer loyalty to the bank, as the study found, and there is a significant correlation between each of the commitment and loyalty of customers of the bank, on the other hand, and there is a significant correlation between customer trust and loyalty of customers Commercial Bank of Syria.
The goal of achieving profit and venerate is the first thing on which commercial banks are interested. And in order to achieve commercial bank this end,the bank must attract and compilation of national savings in the form of bank deposits, and then reinjected into the national economy through the granting of credit facilities and loans aimed at financing investment, or the Bank may direct the investment of these funds in order to achieve a profit, and that the policy of the Commercial Bank in this regard depends on the structure and size of deposits and maturities. This research deals with the study and analysis of the impact of the development of deposits in the Commercial Bank of Syria on the size of the net profit achieved during the time period from (2000) to (2013), and the impact of the Syrian crisis on the size of those net profits resulting from the evolution of the volume of bank deposits with the bank, through study evolution as strings of time using including lead us statistics theory, where the link has been studying the Commercial Bank of Syria earnings and the size of bank deposits has a path, and therefore has been measuring the intensity and direction of the correlation between these variables down to build a statistical model objectively reflects the nature and direction of the relationship connectivity deposits between the Commercial Bank of Syria on the one hand, and between the size of the net profits of the bank on the other hand.
The research aims to study the impact of information technology on the quality of banking services in the branches of the Commercial Bank of Syria province of Latakia. To achieve the objectives of the research, a questionnaire was developed and distr ibuted to 201 workers, and (183) questionnaire were suitable to analyze, a response rate (91.04%), and based on applying simple regression to assess the relationship between the information technology and the quality of banking service dimensions, the research found the following results: 1- There is a strong and positive correlation between the hardware equipment and the quality of banking service, where it was found that (79.7%) of the discrepancy in the quality of banking services is explained after the equipment. 2- There is a strong and positive correlation between a online banking service and service quality, it was found that (69.2%) of the discrepancy in the quality of banking services is explained after the Internet. 3- There is a strong and positive correlation between communications and banking service quality, where it was found that (65.9%) of the discrepancy in the quality of banking services is explained after the communication. 4- There are acceptable and positive correlation between post-efficiency of human resources and banking service quality, where it was found that (59.9%) of the discrepancy in the quality of banking services is explained by the efficiency of human resources.
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