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The extent to which food companies exporting in Syria are concerned about cultural and social differences when entering international markets

مدى اهتمام شركات الصناعات الغذائية المصدرة في سورية بالاختلافات الثقافية و الاجتماعية عند دخولها إلى الأسواق الدولية

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 Publication date 2017
and research's language is العربية
 Created by Shamra Editor




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The research aims at identifying the extent to which food exporting companies in Syria are interested in cultural and social influences (family, women, education, reference groups, language, religion, aesthetics, customs and traditions) in the targeted international markets. The research adopted descriptive analytical method. The research community was one of the exporting food companies in Syria.

References used
Azizi Hj ,Abdul Adis, Samsinar Md. Sidin, 2008- Impact of environmental factors as moderator on export marketing performance in Wooden furniture industry, Jurnal Kemanusiaan bil.11, Jun
Brady. Donald L 2010- Essentials of international marketing, M. E. Sharpe, Inc, USA
Doole . Isobel , Lowe . Robin 2008- International Marketing strategy (analysis , development and implementation
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