يهدف البحث إلى التعرف على مدى اهتمام شركات صناعة الأغذية المصدرة في سورية بالمؤثرات الثقافية و الاجتماعية ( الأسرة, المرأة, التعليم, الجماعات المرجعية, اللغة, الدين, علم الجمال, العادات و التقاليد) في الأسواق الدولية المستهدفة. اعتمد البحث المنهج الوصفي التحليلي, و تكون مجتمع البحث من شركات الصناعات الغذائية المصدرة في سورية.
The research aims at identifying the extent to which food
exporting companies in Syria are interested in cultural and
social influences (family, women, education, reference groups,
language, religion, aesthetics, customs and traditions) in the
targeted international markets. The research adopted descriptive
analytical method. The research community was one of the
exporting food companies in Syria.
References used
Azizi Hj ,Abdul Adis, Samsinar Md. Sidin, 2008- Impact of environmental factors as moderator on export marketing performance in Wooden furniture industry, Jurnal Kemanusiaan bil.11, Jun
Brady. Donald L 2010- Essentials of international marketing, M. E. Sharpe, Inc, USA
Doole . Isobel , Lowe . Robin 2008- International Marketing strategy (analysis , development and implementation
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