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Register a new userمحددات التوسع في قنوات التوزيع الإلكتروني لمخدمات المصرفية في المصرف التجاري السوري
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Added by
University of Aleppo ورقة بحثية
Publication date
2010
fields
Business Management
and research's language is
العربية
Created by
Shamra Editor
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قمنا من خلال هذا البحث بدراسة و اختبار تأثير مجموعة من العوامل التي تحد من إمكانية التوسع في التوزيع الألكتروني للخدمات في المصرف التجاري السوري, و قد تم استخدام اختبار T.Test لإثبات صحة فرضيات الدراسة, و قياس مستوى الثبات باستخدام مقياس ( ألفا - كرونباخ ).
No English abstract
References used
SALLY H., 2004-Electronic marketing, the new kid on the block. Journal of Marketing Intelligence & Planning, 22(3). Oxford Brookes University, Oxford, UK
ANI G., 1995- A Study of The Effect of Multimedia Information Technology on Retail Customers and Service Employees in The Royal Bank`s Pilot Installation of a Video Banking Kiosk, Thesis of Doctor of Philosophy, University of Toronto. 0
CHRIS C., 2005- Opening Accounts on The Web: Make It Simple. American Banker, 170(219),14-15
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The research aims to study the impact of information technology on the quality of banking services in the branches of the Commercial Bank of Syria province of Latakia. To achieve the objectives of the research, a questionnaire was developed and distr
ibuted to 201 workers, and (183) questionnaire were suitable to analyze, a response rate (91.04%), and based on applying simple regression to assess the relationship between the information technology and the quality of banking service dimensions, the research found the following results:
1- There is a strong and positive correlation between the hardware equipment and the quality of banking service, where it was found that (79.7%) of the discrepancy in the quality of banking services is explained after the equipment.
2- There is a strong and positive correlation between a online banking service and service quality, it was found that (69.2%) of the discrepancy in the quality of banking services is explained after the Internet.
3- There is a strong and positive correlation between communications and banking service quality, where it was found that (65.9%) of the discrepancy in the quality of banking services is explained after the communication.
4- There are acceptable and positive correlation between post-efficiency of human resources and banking service quality, where it was found that (59.9%) of the discrepancy in the quality of banking services is explained by the efficiency of human resources.
The research aims at finding out the role of the electronic banking services provided
by the Commercial Bank of Syria in increasing customers' satisfaction, as well as focusing
on customers' satisfaction because of its importance and its role in ac
hieving the
competitive advantage in the delivery of services in the banking sector, which represents
an area of competition between public banks and private banks. Also, it aims at stating the
extent of the employees' participation in the bank under study regarding their eagerness to
achieve customers' satisfaction.
At the end, the research presents a summary of the most important findings. It also
presents some proposals and recommendations that will further improve the level of
electronic banking services and achieving customers' satisfaction inorder to compete at a
global level through a field study using a questionnaire designed for this purpose.
The research presents a study and evaluation of the current situation of the
Commercial Bank of Syria and the mechanism for implementation of its operations and
goals to be achieved, through Balanced Scorecard also provides an explanation of the
c
oncept of Balanced Scorecard in terms of its dependence on four aspects are (financial -
customers - internal processes- learning and growth).
The study reached the following conclusions: that the bank has succeeded in
achieving its objectives in profitability and security of banking, but it did not succeed in
satisfying customers, in achieving the goal of improving internal operations, and it did not
succeed in achieving learning and innovation in procedures and staff .
The research was presented a set of recommendations including: Adoption of the
concept of Balanced Scorecard in performance measurement and deepen his understanding
of the culture of the bank, the need to focus attention to customers and their proposals and
to achieve satisfaction, the need for attention to improving the quality of banking
operations and provide services without errors as soon as possible, and to focus attention to
human resources at the bank and enable work to increase the degree of employee
satisfaction and improve productivity.
This research aims to study the Syrian banking system performance in light of
changes that began in Syria since March 2011 and their implications (the case of
Commercial Bank of Syria).
It was found that the banking sector exposure to fallout led
to instability, which
limited the role of as a financial intermediary supporting production and encourage
investment in the various national sectors of the economy, in addition to reducing the
volume of services provided by banks, and changes in exchange rates, and a crisis of
liquidity and credit.
The research has been relying on financial reports which is published on the case of
Commercial Bank of Syria site during the period from 2010 to 2013.
The commercial bank of Syria produces various banking services, and its branches trying to gratify its clients, and attracting new clients.
It is trying to achieve its clients every time, and to inquire this ideal, it confronts many problems, one of
these is overcome jam, that we can find in every branches, and it happened when the serves had not organized. So the serves was not be good, and the client was not be gratifying.
In this research, we want to study the kind of expected rate arrival, so we watched rate arrival for the year 2010 in the first branch of the commercial bank of Syria in lattakia city. We expected a relationship between the rate arrival and the time, and find good work planet to organization the work by using queuing theory, we find number of certain servers that to be from 14 to 18 certain to produce service in the shorter time.
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