The research aims to study the impact of cultural and social differences, namely (language, aesthetics, customs and traditions, family, women, education, reference groups) on the process of international product packaging. To achieve the objectives o
f the research were built identify and Toseahaaly workers in companies food industry in the Syrian coast (refining and filling oils), The number of questionnaires distributed (122) form, where the re-ones (113) form a complete and valid for statistical analysis, and by answer was (92.62%) . And using appropriate statistical methods was one of the most important results:
1-affect cultural and social differences (family, women, education) on the process of international product packaging, where it was found a significant correlation and a very tough between these factors and the process of international product packaging.
2-affect social and cultural differences (language, aesthetics, customs and traditions, reference groups) on the process of international product packaging, where it was found a significant correlation strong between these factors and the process of international product packaging.
The research aims at identifying the extent to which food
exporting companies in Syria are interested in cultural and
social influences (family, women, education, reference groups,
language, religion, aesthetics, customs and traditions) in the
ta
rgeted international markets. The research adopted descriptive
analytical method. The research community was one of the
exporting food companies in Syria.
The research aims to study the impact of cultural and social differences, namely (language, aesthetics, customs and traditions, family, women, education, reference groups) on the process of international product packaging. To achieve the objectives o
f the research were built identify and Toseahaaly workers in companies food industry in the Syrian coast (refining and filling oils), The number of questionnaires distributed (122) form, where the re-ones (113) form a complete and valid for statistical analysis, and by answer was (92.62%) . And using appropriate statistical methods was one of the most important results: 1-affect cultural and social differences (family, women, education) on the process of international product packaging, where it was found a significant correlation and a very tough between these factors and the process of international product packaging. 2-affect social and cultural differences (language, aesthetics, customs and traditions, reference groups) on the process of international product packaging, where it was found a significant correlation strong between these factors and the process of international product packaging.
