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Register a new userThe impact of cultural and social differences at the international product packaging: A field study on food industry companies (oil refining and packaging) in the Syrian Coast
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Tishreen University مقالة
Publication date
2014
fields
Economy
and research's language is
العربية
Created by
امانة التحرير مجلة جامعة تشرين
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The research aims to study the impact of cultural and social differences, namely (language, aesthetics, customs and traditions, family, women, education, reference groups) on the process of international product packaging. To achieve the objectives of the research were built identify and Toseahaaly workers in companies food industry in the Syrian coast (refining and filling oils), The number of questionnaires distributed (122) form, where the re-ones (113) form a complete and valid for statistical analysis, and by answer was (92.62%) . And using appropriate statistical methods was one of the most important results: 1-affect cultural and social differences (family, women, education) on the process of international product packaging, where it was found a significant correlation and a very tough between these factors and the process of international product packaging. 2-affect social and cultural differences (language, aesthetics, customs and traditions, reference groups) on the process of international product packaging, where it was found a significant correlation strong between these factors and the process of international product packaging.
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Research summary
تهدف هذه الدراسة إلى استكشاف تأثير الاختلافات الثقافية والاجتماعية على تغليف المنتج الدولي، مع التركيز على شركات تكرير وتعبئة الزيوت في الساحل السوري. تم توزيع استبيان على 122 موظفًا في هذه الشركات، واسترجع 113 استبيانًا صالحًا للتحليل الإحصائي. أظهرت النتائج أن هناك تأثيرًا كبيرًا للعوامل الثقافية والاجتماعية مثل الأسرة، التعليم، اللغة، علم الجمال، العادات والتقاليد، والجماعات المرجعية على عملية تغليف المنتج الدولي. تم استخدام أساليب إحصائية مثل تحليل الارتباط والانحدار البسيط لتحديد مدى تأثير هذه العوامل. توصلت الدراسة إلى أن هذه العوامل تؤثر بشكل كبير على عملية التغليف، مما يشير إلى أهمية مراعاة هذه الاختلافات عند تصميم استراتيجيات تغليف المنتجات الدولية. أوصت الدراسة بزيادة اهتمام الشركات بهذه العوامل لتعزيز مركزها التنافسي في الأسواق الدولية.
Critical review
دراسة نقدية: تعتبر هذه الدراسة خطوة هامة في فهم تأثير العوامل الثقافية والاجتماعية على تغليف المنتجات الدولية، إلا أنها تفتقر إلى تحليل عميق لبعض العوامل الأخرى التي قد تؤثر على عملية التغليف مثل العوامل الاقتصادية والسياسية. كما أن التركيز كان على شركات تكرير وتعبئة الزيوت فقط، مما قد يحد من تعميم النتائج على صناعات أخرى. كان من الأفضل أيضًا استخدام عينات من دول مختلفة للحصول على نتائج أكثر شمولية. ومع ذلك، فإن الدراسة تقدم رؤى قيمة يمكن أن تساعد الشركات في تحسين استراتيجياتها التسويقية.
Questions related to the research
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ما هي العوامل الثقافية والاجتماعية التي تم دراستها في البحث؟
العوامل الثقافية والاجتماعية التي تم دراستها تشمل اللغة، علم الجمال، العادات والتقاليد، الأسرة، المرأة، التعليم، والجماعات المرجعية.
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ما هو الهدف الرئيسي من هذه الدراسة؟
الهدف الرئيسي من الدراسة هو استكشاف تأثير الاختلافات الثقافية والاجتماعية على عملية تغليف المنتج الدولي في شركات تكرير وتعبئة الزيوت في الساحل السوري.
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ما هي الأساليب الإحصائية التي استخدمت في تحليل البيانات؟
تم استخدام تحليل الارتباط والانحدار البسيط لتحليل البيانات وتحديد مدى تأثير العوامل الثقافية والاجتماعية على عملية تغليف المنتج الدولي.
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ما هي التوصيات التي قدمتها الدراسة للشركات؟
أوصت الدراسة بزيادة اهتمام الشركات بالعوامل الثقافية والاجتماعية لتعزيز مركزها التنافسي في الأسواق الدولية، وإجراء دراسات أخرى تتعلق بأثر هذه العوامل على بقية عناصر المزيج التسويقي.
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