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إدارة مخاطر السيولة في القطاع المصرفي دراسة عملية لإدارة مخاطر السيولة في بنك بيمو السعودي الفرنسي

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 Publication date 2017
  fields Business Management
and research's language is العربية
 Created by Shamra Editor




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References used
Gitman , Lawence , J , “ principles of Managerial Finance . ’’ 9th ed. ,N.Y , Donnelley and Sons company , 2000
Howells , Peter , Bain , Keith . “ Financial Markets & Institutions" 3th ed. , prentice Hall , 2000
Carcello,Williams ,haka ,bettner , financial accounting 12ed Irwin hill ,2006
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The goal of this study is to identify the effect of regulatory culture with its five dimensions (Administration of change, goals achievement, group work, orientation towards the client and cultural strength) in Banque Bemo Saudi Fransi (BBSF) on the clients' loyalty that is behavioral, situational, cognitive and mandatory.
The risk management one of the most important pillars of corporate governance, and play an important role in protecting the company from external threats and opportunities exist to achieve the objectives of the company, and in order to fulfill its duty to the fullest risk management need to follow a legal approach in their work, or guided by the principles and standards set by organizations or committees international protection for the sector given as a committee of the Basel to protect the banking business, as the general principles of risk management is to identify, evaluate and measure and control the risks according to specific strategy adopted risk management, and can therefore risk management in companies that take the general rules laid down by the international committees to suit the nature of its business.
The Syrian banking sector has achieved profits during the Syrian crisis, the bulk of it is due to the revaluation of foreign currencies into SYP using the new exchange rates. The process of identifying growth requires monitor the development of man y of the basic elements of the Bank's work, So we can say that Since the beginning of the crisis so far, based on the annual reports of Syrian banks, the banking sector did not achieve any real growth.That is normal causeThe country is going through one of its most difficult times, making the economic wheel descend significantly. The research aims to study the development of innovations in banking service and their impact on marketing performance.To achieve this, the researcher used the model of six dimensions of innovation services to assess marketing performance, and has been formulated three main hypotheses were tested by Statistical Package for Social Sciences SPSS V (23) to reach the researcher to several conclusions, including: Bank Bemo outperform the Commercial Bank of Syria in the degree of innovation strategy adopted during the crisis, and there is no significant relationship between innovationin services and marketing performance.so,the researcher has proposed to study the opportunities which are created by the crisis through analyzing the internal and external environment of banks, relying on innovation activities as a strategy for optimization investment and long-term growth.
In given the great developments in the banking environment and increased competition between banks, maintaining the existing customers of the banks has a great interest by the banks, in the sense that they prevent their move to deal with other ban ks, as well as attract new customers. this research attempts to examine The impact of some of factor like trust and service quality on customer loyalty in BBSF.
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