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A study of the competitive capability of the Syrian olive oil exports

دراسة القدرة التنافسية لصادرات زيت الزيتون السوري

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 Publication date 2014
  fields Agrarian Economy
and research's language is العربية
 Created by Shamra Editor




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The objective of this research was to identify the potentials of Syrian olive oil exports through studying the current situation of the Syrian olive oil in the world and local markets and the most important factors effecting its competitiveness capabilities in the world markets. This study was built on analyzing the primary data obtained from the delivered questionnaires, searches lists and personal interviews with the exporting and manufacturing companies (30 companies) of Syrian olive oil. Some of the economic indicators were calculated to determine the competiveness status in the import markets. Results indicated that the Syrian olive oil exports had suffered from low competitiveness indicators of production which was 0.12 in the most important import markets for the studied period. In addition, the increased pricing levels compared with other competitors in the same markets had reached an average of 3083.98 dollars per ton representing 106% of world export price, high production costs, the reduction of the market penetration rate related to Syrian olive oil exports in the most important markets amounted to about 0.245 during the second period of the study. The low value of the dependence on export indicator compared with the competitive countries where Syria occupied the seventh place .This means that Syria doesn’t have a good export efficiency, lack of marketing researches on the foreign markets, the absence of promotional programs the restrictions applied by the European Union on the exports of Syrian olive oil, lack of access to all distribution outlets due to the dependence of the exported companies on the exclusive agents in the process of distribution and marketing. The results had recommended that the establishment of a comprehensive database and accurate studies is very necessary for the Syrian exported products, in addition to detailed studies about the major and promising markets to Syrian olive oil exports, iImproving the Syrian business environment to encourage the foreign direct investment to support the competitiveness of Syrian olive oil exports.


Artificial intelligence review:
Research summary
تهدف الدراسة إلى تحليل القدرة التنافسية لصادرات زيت الزيتون السوري في الأسواق العالمية، مع التركيز على العوامل المؤثرة في هذه القدرة. اعتمدت الدراسة على تحليل البيانات الأولية من استبيانات ومقابلات مع 30 شركة منتجة ومصدرة لزيت الزيتون، بالإضافة إلى استخدام مؤشرات اقتصادية لتقييم الوضع التنافسي. أظهرت النتائج أن صادرات زيت الزيتون السوري تعاني من ضعف التنافسية الإنتاجية وارتفاع الأسعار مقارنة بمثيلاتها في الأسواق المستوردة، حيث بلغ متوسط مؤشر التنافسية الإنتاجية نحو 0.12، ومتوسط سعر الطن 3,083.98 دولار. كما أظهرت الدراسة انخفاض معدل اختراق الأسواق وانخفاض قيمة مؤشر قوة التصدير لسوريا مقارنة بالدول المنافسة، حيث احتلت سوريا المرتبة السابعة. توصي الدراسة بإنشاء قاعدة بيانات شاملة ودقيقة للمنتجات التصديرية السورية، وتحسين بيئة الأعمال لتشجيع الاستثمار الأجنبي المباشر، وتعزيز التعاونيات وخزانات مركزية لزيت الزيتون لتحسين جودة المنتج وتقليل التكاليف الإنتاجية والتسويقية.
Critical review
تقدم الدراسة تحليلاً شاملاً ومفصلاً للقدرة التنافسية لصادرات زيت الزيتون السوري، إلا أنها تفتقر إلى بعض الجوانب الهامة. على سبيل المثال، لم تتناول الدراسة بشكل كافٍ تأثير العوامل السياسية والاقتصادية العالمية على صادرات زيت الزيتون السوري. كما أن الاعتماد الكبير على البيانات الأولية من استبيانات ومقابلات قد يؤدي إلى تحيزات في النتائج. بالإضافة إلى ذلك، كان من الممكن أن تكون هناك توصيات أكثر تحديداً وقابلة للتنفيذ لتحسين القدرة التنافسية، مثل تقديم استراتيجيات تسويقية محددة أو برامج تدريبية للشركات المصدرة.
Questions related to the research
  1. ما هي أهم العوامل التي تؤثر على القدرة التنافسية لصادرات زيت الزيتون السوري؟

    تشمل العوامل المؤثرة ارتفاع تكاليف الإنتاج، ارتفاع الأسعار مقارنة بمثيلاتها في الأسواق المستوردة، ضعف الترويج والبحوث التسويقية، والاعتماد على وكلاء حصريين في عملية التوزيع والتسويق.

  2. ما هي التوصيات التي قدمتها الدراسة لتحسين القدرة التنافسية لصادرات زيت الزيتون السوري؟

    توصي الدراسة بإنشاء قاعدة بيانات شاملة ودقيقة، تحسين بيئة الأعمال لتشجيع الاستثمار الأجنبي المباشر، تشكيل تعاونيات وخزانات مركزية لزيت الزيتون، والتركيز على جودة المنتجات وتغليفها بعبوات صحية وجذابة.

  3. كيف تقيم الدراسة القدرة التنافسية لصادرات زيت الزيتون السوري مقارنة بالدول المنافسة؟

    تقيم الدراسة القدرة التنافسية لصادرات زيت الزيتون السوري بأنها ضعيفة مقارنة بالدول المنافسة، حيث بلغ متوسط مؤشر التنافسية الإنتاجية نحو 0.12، ومتوسط سعر الطن 3,083.98 دولار، مما يجعلها أقل كفاءة في التصدير.

  4. ما هو دور التسويق والبحوث التسويقية في تحسين القدرة التنافسية لصادرات زيت الزيتون السوري؟

    تلعب البحوث التسويقية دوراً مهماً في تحسين القدرة التنافسية من خلال توفير معلومات دقيقة عن الأسواق المستهدفة، وتحديد احتياجات المستهلكين، وتطوير استراتيجيات تسويقية فعالة. وأظهرت الدراسة أن 84.4% من الشركات أكدت تأثير توافر البحوث التسويقية على القدرة التنافسية.


References used
Enright, M. J. 1992. Why local clusters are the way to win the game. Netherland University, August, p. 25
FAO, Statistics division, years. 1990-2010. Rom, Italy. Department of Commerce, years (1990-2010). Census Bureau, Foreign Trade Statistics. U.S.A
Irfan, ul Haque. 1995. Trade Technology and International Competitiveness. World Bank, EDI series
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